Digital Marketing Manager (Pharma)

The selected candidate must be able to work a hybrid schedule, in Madison NJ.

Hybrid role Onsite 3 days, Work Remote from Home, 2 days.

Summary:

• The Client Digital Lab is designed to fundamentally transform the current brand and product management model to super-boost Client digital capabilities, using Agile methodology.
• Examples of early key Digital Lab efforts are introducing enhanced targeting powered by machine learning & personalized content and messaging in the channel of customers’ preferences.
• The Digital Brand Team Lead (DBT Lead) will be responsible for driving Digital Lab efforts for a specific therapeutic area in close partnership with the brand marketers.

Key Responsibilities:

• Design solutions for impactful digital innovation use cases aligned to Brand Strategic imperatives
• Deliver speed to market solutions by building Minimum Viable Products (MVPs) in a rapid test-and-learn approach; DBT Lead will run day-to-day operations for the Digital Brand Team (DBT) including determining priorities for each sprint, eliminating barriers & running daily stand-ups
• Guide and motivate a matrixed team of dedicated and shared cross-functional SMEs to accomplish the use case objectives
• Work with team members to problem-solve issues, design solutions and quality-check deliverables consistently applying agile ways of working
• Differentially resource the digital pod with necessary resources based on the specific use case
• Partner with the Lab Strategy Lead and marketing to prioritize use cases based on available resources and potential business impact.
• Continuously iterate on digital solutions by establishing a measurement plan, defining KPIs, and gathering end-user customer input.
• Incorporate customer insights into future design sprints to advance the capability and drive customer impact.

Digital Lab and Digital Brand Team Lead Ways of Working:

• Value oriented – Anchored in the business needs, solutions are designed to be released early to learn and realize value faster.
• Adaptive to change – able to flex quickly to incorporate new learnings or respond to rapidly changing market needs.
• Customer oriented – Engage end-users early and often to ensure the right solution is designed to meet and exceed the brand and customer’s objectives.

Competencies & Skillsets:

• 8-10 years of relevant digital marketing leadership experience developing strategic approaches to drive growth, improve customer experience, and/or increase operational efficiency
• BS/BA required in marketing, analytical or relevant degree; MBA a plus
• Success leading and motivating cross-functional teams to accomplish a common goal on aggressive timelines; experience leading or working within Agile, sprint-based teams a plus
• Excellent leadership in fast-paced team-oriented environment
• Proven ability to successfully balance near-term results (e.g. ability to design and execute on a ‘MVP’ model), with long-term goals in mind
• Experience working side-by-side with data, analytics, and technology experts; demonstrated ability to translate business needs into data and technology-based solutions
• Able to prioritize competing priorities to ensure deadlines are met and operate with a sense of ambiguity
• History of delivering large-scale projects on-time and on-target to key performance metrics
• High digital acumen, with experience partnering with analytics and technical teams to launch new or improved digital initiatives
• Strong communication skills and ability to manage & integrate input from multiple stakeholders
• Inquisitive nature with a strong test & learn attitude with a passion for continuous improvement
• Proven experience presenting to and influencing senior executives across the enterprise

Intake Notes

What are the top 3-5 skills requirements should this person have?

High digital acument

8-10 years of Pharma digital marketing (HCP and/or Patient)

Experience managing a team

Familiarity with Agile/Sprint based medthodology

Strong Communications & powerpoint/presentation skills

What are the top 3-5 skills requirements that would be nice to have-but not required?

Experience with digital analytics tools

Experience managing budgets

Inquisitive nature

Does this position offer the ability to work remotely on a regular basis or is it an on-site role? If remote opportunity exists, what are the options: 3 days on-site

Salary: $13.00 - $85.00 per hour

Ability to commute/relocate:

• Madison, NJ 07940: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 8 years (Preferred)
• pharma industry: 8 years (Preferred)
• digital analytics tools: 5 years (Preferred)
• brand: 8 years (Preferred)

Work Location: One location