Integrated Marketing Communications Manager

Integrated Marketing Communications Manager - Miami

rbb Communications seeks a talented Integrated Marketing Communications Manager to influence the agency’s growth by creating and activating an annual marketing plan focused on direct marketing, advertising, media & public relations, corporate brand building and lead generation activities including industry exposure through content development, media outreach, digital marketing, creative, presentation support and more.

Join this fast growing, 80 person, awarding-winning, ‘best place to work’ agency, and be part of a dynamic group that creates integrated communications programs for consumer, corporate and B2B clients.

Responsibilities:

• Refine the agency’s marketing strategy in collaboration with agency principals and integrated marketing leaders of our news, creative and digital teams.
• Develop (with partner input) an integrated marketing plan; consistently measure results against desired metrics, ROI and budget.
• Coordinate and drive agency-wide marketing activity to ensure consistency of voice and message, and resulting materials meet or exceed standards to successfully compete for new business and industry awards.

• Drive plan elements forward with tactics that may include advertising, award submissions, media relations oversight (execution done by internal team), speakers bureau, sponsorships and more.
• Draft and maintain a variety of case studies, monitor communication deliverables, create and manage editorial calendar on a regular basis, evaluate all marketing tactics and develop plans for various projects.
• Receive and manage new business inquiries – triage incoming calls; coordinate RFP responses.
• Identify opportunities to monetize agency services (e.g., media/presentation training; crisis/reputation management workshops; branding packages; sales collateral; etc.).
• Manage and measure results of CRM system

• Design and trace all the best practices implemented for all marketing communication activities.

Must have Skills:

• 7 years of experience managing marketing/sales operations for communications agency or B2B professional service firm.

• Excellent written communication, speaking and data analysis skills.
• Experience with CRM platforms (including database management, email marketing), marketing/media operations applications for campaign management, contact data acquisition, Web/social media publishing and news/content dissemination (e.g., Salesforce, Data.com, The List, iContact, ConstantContact, Wordpress, Twitter, LinkedIn, Facebook, Cision, Businesswire, PR Newswire, Brandpoint).
• Thorough command of communications software (e.g., Microsoft Office, Adobe, Skype) and multimedia content production (e.g., livestreaming and on-demand video, audio and other rich media)
• General understanding of Web interface protocols (e.g., HTML, CSS and Javascript).

To apply, please upload the following:

• Cover letter telling us the top three reasons we should make you part of the rbb family
• Resume
• A 30-45 second video telling us about yourself