Job Posting for Director, Dance Network at Red Bull Media House North America
The Director of Dance Network leads all aspects of content development, programming and communications in the field of Dance. You will manage brand attribution for Dance by engaging new and existing consumers, more often for longer with differentiated, authentic, and ownable content linked to our Culture marketing Dance assets (Dancers, Teams and Events). You will provide media and content expertise to complement and evolve the dance playground in partnership with Culture Marketing, with the aim to give wings with our content and stories to our consumers.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
DANCE NETWORK STRATEGY AND PLANNING
Translate dance marketing initiatives into relevant media products; identify content and story opportunities in close collaboration with culture marketing
Define, lead and represent the holistic Media Network strategy relating to the dance playground
Identify new media trends within the dance industry and convert them into media opportunities to raise brand awareness
Grow content awareness and relevance in MMM (intention to watch more) across dance
Increase funnel growth, increasing content usage across 3rd party, managed and owned media
CONTENT CREATION AND MANAGEMENT
Drive and enable greater ambition, differentiated content, credible brand attribution and funnel growth in earned, managed and owned for dance
Identify and develop new story angles for all projects and recurring content opportunities (Dancer Projects together with Dance Communication, International Series (e.g. Red Bull Dance Your Style and Red Bull BC One), and Events
Create ownable content formats that deliver reach and engagement to make people talk about us
Support and create (live) moments through global titled events in countries with global impact
Uplevel the quality of our work in communication, programming and content to increase earned impact to our managed and owned channel success
Constantly improve the quality and efficiency of the global media output
LEADERSHIP
Establish and grow a strong, reliable dance network team and build a bond with culture marketing
Uplevel skills of the Dance Network team
Contribute and help MN and therefore to the larger organization's success
COLLABORATION
In consultation with Culture Marketing implement collaboration as central knowledge database
Share best practices for regions across North America
Be the main contact for all media-related matters for dance, aligning and collaborating on constant basis to up level media and content competency in all regions
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
Bachelors Decree or equivalent in related disciploine
10 years media experience including digital content marketing and/or Programming for a culture, lifestyle or media brand
Experience in marketing a global brand via multiple channels and platforms
Understand - both consumer and trends - of the diverse U.S. media landscape and editorial skills
Experience delivering results against deadlines
Strong people-management skills that help you to work with different personalities/styles
Lead direction and have understandings of a large cross-functional team
Experience driving adoption of new ideas and concepts, and pioneering new approaches within a team or company
Extreme attention to detail with relentlessly high standards
Exceptional written and verbal communication skills, including within presenting
Bachelor's degree preferred or experience in lieu of degree
Salary.com Estimation for Director, Dance Network in Santa Monica, CA
$67,762 to $89,791
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
Sign up to receive alerts about other jobs with skills like those required for the Director, Dance Network.
Click the checkbox next to the jobs that you are interested in.