What are the responsibilities and job description for the Senior Manager, Marketing & Business Operations position at Red Bull North America?
The Sr Manager, Marketing and Business Ops will guide the strategic agenda through Marketing and Media teams by linking the plan with execution, looking for constant improvements and enhancements throughout the year. You will be a credible and extended arm of the CMO and support driving the Marketing and media agenda. You will help execute major cross-functional projects (i.e., Task Forces) to drive KPI development and optimize organizational efficiency and effectiveness. Annual BP process, staying close to our organization (team engagement, all hands meetings, sites, innovation, and inspiration), and working together with (extended) Marketing LT will be significant responsibilities. Organizational fitness and efficiencies will be another role responsibility (workflows, processes, team structures). You will work with national & regional Marketing and Media teams and partner with Global counterparts.
All the responsibilities we'll trust you with:
Expand allLONG-TERM STRATEGIC DIRECTION FOR MARKETING AND MEDIA
Support the CMO & MLT to adapt and develop its long-term strategic road map by thoroughly analyzing our Marketing Mix, activities, outcomes, and external trends (overall and competition)
Identify new opportunities and potential options for future Marketing activities and track activities of other major consumer brands to be one step ahead.
Outline the strategy of the Marketing and Media Business Plan following the CMO and the Marketing Leadership Team.
Screen Red Bull's global network and build relationships with peer markets to discover winning concepts with the potential to be implemented in the US market.
Monitor respective trials and 'test projects' and come back with clear recommendations to move forward or not.
Look into organizational and structural capabilities - from now until then (long-term)
Break down deliverables into clearly defined segments with short- and long-term wins.
Inform important marketing department growth targets/KPIs for long-term target-setting
ANNUAL BUSINESS PLANNING
Drive the input and execution of the rolling Business Plan process, incorporating all departments.
Deliver a brand-driven, marketing-led, sales-synched consumer marketing planning process adopted at the Santa Monica HQ and US Region level while meeting global team members' expectations.
Create backend marketing planning tools and process blueprints to ensure consistency and effectiveness across all channels.
Inform marketing resource allocation decisions, ensuring understanding of overall business strategy and considering external market factors.
Monitor the performance of the marketing planning process to identify performance and ways of working gaps, take insights, and refine marketing planning processes and tools.
FOSTER CROSS-FUNCTIONAL COLLABORATION
Lead project teams and workstreams, i.e., Task Forces (Gaming, Active Lifestyle) and other ad-hoc projects, i.e., 'How to better increase core growth from Mktg & Media.
Represent the CMO at relevant meetings (internal, external) to be more engaging as a team.
Keep a constant "opened eyes and ears" mindset to keep an informed pulse of the Mktg & Media organization, the regions, and the overall ED / competitive environment.
Build axis between Marketing and Sales partners and help build respective understanding, i.e., lead special projects and asks from an Off - and On-Premise perspective.
Establish and live close connection to the Extended Marketing Leadership Team (EMLT) to perfectly support respective needs, demands, and projects on an ongoing basis.
PROJECT LEADERSHIP, EXECUTION, AND PARTNER TO CMO
Clearly defined projects, elaborate and develop these
Manage collaborative projects
Be the sparring partner and objective sounding board for the CMO in ongoing and daily management.
Work with co-workers and cross-functions
Objective, comprehensive, detailed, and error-free analyses to inform decisions, i.e., plan vs. reality.
Onboard relevant team members to project teams and bring the group to a defined outcome, i.e., task forces.
Source important information and ensure the latest information and input are ready for the CMO.
REPORTING & DOCUMENTATION
Help with the creation/development of needed materials (pitch decks, updates, reports).
Coordinate monthly reporting, tracking, and distribution to the Red Bull North America Marketing and Media leadership teams.
Guide main 'reporting projects' (quarterly updates, all hands-meetings content, country visits) - narrative & story.
- Minimum 8 years of experience working within a Consumer-Packaged Goods (CPG) environment
- Prior experience in Marketing Management/Brand Management
- A strategic, future-focused mindset paired with experience with hands-on tasks to execute
- Develop and implement successful marketing strategies that support our goals
- Assess and summarize the current landscape/process flow and market opportunities
- Plan, prioritization, and project management competencies
- Connect and work with and through people as a trusted team player
- Top knowledge about Red Bull's Marketing Mix and the respective departmental functions
- Proficiency with Microsoft Office, and new state-of-the-art programs and Apps
- Travel 10-20%
- Permanent
- Benefits eligible
In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
The base salary range for this position is $101k to $112k cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location). Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
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Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
The bigger reason why you work. To contribute and add value to something or someone.
To have the freedom to work on something the way you want to.
Turn your talents into strengths to become excellent at what you do.
Get notified as soon as the applications open.
Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
