What are the responsibilities and job description for the Regional On Premise Manager position at Red Bull?
Reporting to the Director of On Premise Sales, you will grow the sales and marketing of Red Bull in the On Premise accounts in your assigned region together with your team of Musketeers and Musketeer Scouts. You will develop the brand image in the on premise, secure excellent/efficient area coverage by the Musketeers and improve the dollar per case return on investments.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
- AREA MANAGEMENT
Develop relationships with key On Premise partners within assigned area
Spend four days a week in the field with Musketeers & Musketeer Scouts
Manage partnership agreement payments and budgets
Analyze the region and account specific data to understand important business drivers
Manage team to ensure On Premise account staff understand the brand, Red Bull Perfect Serve
Ensure premium On Premise activation and High 5 execution at third-party events inside On Premise venues
Use global and national events in the right venues
Allocate resources to improve dollar per case spending and achieve the highest return on investment.
Monitor market trends and maintain data on competition
- STRATEGIC BUSINESS PLANNING AND EXECUTION
Implement National & Regional Business Plans
Ensure strategies and activities are consistent with RBNA guidelines
Help develop business plan and budget for Business Unit
- MANAGING AND COACHING
Guide Musketeers & Musketeer Scouts toward desired outcome
Coach Musketeers & Musketeer Scouts based on observed strengths and opportunities
Look for and engage potential qualified candidates for team
- EXECUTION STANDARDS
Visibility - ROPM works with OPM to ensure visibility is staged perfectly to increase sales
Menu placements - ROPM works with OPM to ensure Red Bull products are listed observing RBNA guidelines on each menu as a stand-alone beverage and as part of a long drink
Perfect Serve - ROPM works with OPM to guarantee a cold Red Bull can is given to consumer when ordered as part of a cocktail or as a stand-alone beverage
ROPM works with OPM to encourage the optimum price for Red Bull and Red Bull cocktails in all managed accounts following RBNA guidelines
Usage Activation - ROPM works with OPM to sell in appropriate usage activation tools and communication pieces
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 4 years of sales experience
- 2 years of Management Experience
- On premise industry knowledge, contacts and experience in "the scene"
- Negotiation Skills
- Bachelor's degree preferred or experience in lieu of degree
- English, additional languages an advantage
- Travel 30-40%
- Permanent
- Benefits eligible
WHERE YOU'LL BE BASED
DenverColorado, United States
Red Bull North America