ACCOUNT MANAGER

RedShift is a top tier Digital Marketing Agency located in the heart of Pittsburgh,
PA. We pride ourselves in clear communication, transparent pricing, ROI, and going
above and beyond what you would expect from your typical Marketing & Advertising
agency. As with most teams and families, there’s something we all share at RedShift.
In our case, it’s coming from agencies or businesses where we thought, “there’s gotta
be a better way.”
At RedShift, we’ve come together to form that “better way.” Each of the differentiating factors you
see about us— being data-driven, customer-centric, transparent, ego-free, and dedicated to
results—these are qualities we didn’t find at previous homes, but we’ve established here.
We’re currently looking for an experienced, dedicated and energetic Account Manager to join
our growing firm.
As an Account Manager at RedShift, your main duty will be to develop and manage digital
marketing strategies with our clients, and help them achieve their digital marketing goals. Some of
their goals may include better online presence and impressions, better lead generation or more
streamlined marketing and sales processes. The Account Manager role is integral to our customers
success, satisfaction and, ultimately, loyalty.
This is a strategic role that will primarily involve building client relationships through regular,
proactive and value-added communication, driving account strategy, overseeing timely campaign
execution, and finally, team leadership and development.
Candidates should be familiar with all aspects of online marketing and be able to show a track
record of successful outcomes with account management, performance and leadership.

Nature and Scope:
This position works under the direction of the Manager of Marketing Services with
exercise of independent judgment. This position is responsible to help clients reach
their key performance indicators (KPIs)/goals, managing projects to keep within
scope, and being the primary point of contact for clients.
Account Manager
REDSHIFT | 436 SEVENTH AVENUE | SUITE 200 | PITTSBURGH, PA 15219 | 412.697.2800

Duties and Responsibilities:
Build long-term relationships with clients
Investigate and determine clients’ business objectives
and the role we fill in meeting those objectives
Develop best-in-class digital marketing solutions for
clients based on their goals and objectives
Account and campaign strategy development, ongoing
results analysis, optimization and strategy refinement
Plan and oversee delivery of digital strategies for clients
Set up a list of KPIs to track for each client
Driving and delivering flawless client service by
maintaining exceptional relationships with key
decisions makers
Account direction and management including setting
client expectations, project plans, budgeting and
forecasting, and overseeing quality and accuracy of
deliverables
Prepare for and attend all client and internal meetings,
present reports, and daily communication with client
Research and pursue opportunities for client growth
Creation of proposals, monthly reports and changes in
client gameplan
Assistance with research and presentations for new
business development as necessary
Embrace thought-leadership by staying up-to-date on
industry news, technology trends and best practices
and complete quarterly CE courses as assigned
Achieve and maintain Google Analytics Certification
Dependably demonstrates a relentless obsession with
values alignment, communication, accountability, and
service

Requirements:
3 years of digital marketing experience (working with
cross-functional teams is a plus) and customer service
3 years of experience with Google Analytics
A solid understanding of the dynamic interactive
marketing industry (marketing principles, web
development, measurement and analytics, internet
technology, UI/UX, content strategy, etc.) and the ability
to “connect-the-dots” across channels and touchpoints
In-depth knowledge of and direct experience working
with online marketing tools and technology including
PPC, SEO, content marketing, social media marketing
(including paid social) advertising, and email campaign
strategy and execution
Excellent understanding and knowledge of social media
platforms
Strong ability to Integrate and analyze data from all
forms of online media including paid search, organic
search, display, email, social media, etc. to make
decisions, optimize accounts and accomplish clients’
high-level goals
Basic understanding of UI/UX including, but not limited
to, best practices, tools, conversion rate optimization,
A/B and multivariate testing, etc.
Working knowledge of Google AdWords and Google
Marketing Platform and G Suite
Sense of ownership and pride in your performance and
its impact on company’s success
Critical thinking and problem-solving skills
Accustomed to taking the initiative to innovate and
solve problems without direct supervision and/or
direction
Team player and good time-management skills
An exceptional work ethic and the willingness to go
above and beyond to get the job done while
maintaining a supportive, empowering and positive
attitude
Exceptional written and verbal communication skills
Strong analytical skills and business acumen are a must
along with the ability to be detail- and
deadline-oriented while overseeing multiple projects
Bachelor’s Degree in Marketing or equivalent
experience
If you feel you’re ready to start your career with RedShift, are eager to take on the duties
and responsibilities we’ve outlined, and meet the requirements for our Account Manager
position, then we’re eager to learn more about you, and to tell you more about us.
Please send your resume and cover letter, along with salary requirements, to:
Abby Mundell • Executive Vice President / COO, RedShift • abby@redshiftdm.com