Digital Marketing Specialist

Retail Space Solutions LLC
Milwaukee, WI Full Time
POSTED ON 1/17/2023 CLOSED ON 5/29/2023

What are the responsibilities and job description for the Digital Marketing Specialist position at Retail Space Solutions LLC?

Retail Space Solutions LLC Come join a team where People make the difference! As a part of Marmon Holdings, Inc., a highly decentralized organization, we rely heavily on people with the aptitude, attitude, and entrepreneurial spirit to drive our success, and we're committed to attracting and retaining top talent. We are seeking a Digital Marketing Specialist to support all digital and demand generation efforts for our three, customer-facing brands, Commercial Zone Products, Retail Space Solutions and Trade Fixtures. The Digital Marketing Specialist will work with the Senior Director of Marketing & Business Development to plan digital marketing campaigns across multiple channels, manage our digital catalog using a PIM system, optimize marketing funnels to improve performance, and communicate results to company leaders. The successful candidate will also be charged with being a key liaison between our business and various digital/creative agencies. Essential Functions: Create and execute digital marketing campaigns - Responsible for planning, building, and implementing digital marketing campaigns across multiple channels and platforms, using organic search campaigns, paid advertising, email marketing, social media, and other channels to align with business objectives and increase awareness about company, brands, products, and services. Administer websites & publish content - Administer organization’s websites and publish content to support marketing campaigns as well as understand content management system and potentially perform technical website optimizations by modifying HTML or CSS code. Monitor and optimize marketing campaigns - Expected to monitor the performance of marketing campaigns and optimize them over time, using data analytics software tools like Google Analytics to understand how web traffic is being generated and identify the best opportunities to advance business goals like generating brand awareness or increasing conversions Communicate results to leadership - Prepare reports, dashboards, or presentations to demonstrate results; analyze campaign outcomes and show a positive return-on-investment from digital channels; and responsible for meeting specific KPI targets, such as total conversions, total leads generated, or number of engagements. Develop visual assets for digital campaigns – Work alongside freelance graphic designers and photographers to create visual assets to support marketing campaigns, including photography, videos, renderings, and graphics using tools like Adobe Illustrator. Ensure customer data and marketing lists are usable for ongoing marketing activities. Support the sales team with custom presentations and sales collateral. Coordinate tradeshow events including booth selection & furnishings, freight to show and sales collateral. Position Qualifications: Knowledge of digital marketing (SEO, PPC, email marketing, social media, etc.) Knowledge of backend website management Project managing marketing campaigns with internal and agency personnel Excellent interpersonal, verbal, and written communication skills Competencies Collaborating - Works cooperatively with others to help the team achieve its goals. Customer Focus - Ensures that the customer's perspective is a driving force behind strategic priorities, business decisions, organizational processes, and individual activities. Delivering Results - Understands and tenaciously works at meeting or exceeding goals. Initiating Action - Takes prompt action to accomplish work goals; takes action to achieve results beyond what is required; proactive. Managing Work - Effectively manages time to ensure work is completed efficiently. Technology Savvy – Leverages understanding of technology tools, solutions, and trends to improve work results, solve work problems, and take advantage of new business opportunities. Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law. We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to careers@marmon.com, and please be sure to include the title and the location of the position for which you are applying. With more than 100 autonomous manufacturing and service businesses, Marmon Holdings, Inc. may be the biggest company you’ve never heard of. Part of Berkshire Hathaway Inc., Marmon is a global industrial organization comprising 11 diverse groups with 20,000-plus employees and $10 billion in annual revenue. As leaders in every industry we serve, Marmon companies have earned a great degree of independence. And our people thrive on an entrepreneurial spirit. At the same time, our group structure gives every Marmon company access to the expertise of other Marmon companies serving the same or related markets and customers – all with the support of the entire Marmon organization. Working together, we become something more than the sum of our parts. We become the most reliable solution provider for a broad range of industries and customers worldwide. In every case, Marmon’s success is due to our people. People with talent, drive and high ethical standards. People who are following their passions and building their careers across Marmon. Want to learn and perfect your craft? Want to sharpen your skills while helping to solve challenges for our customers and our world? Looking for a chance to grow within – or perhaps outside – your field? Find a Marmon company that matches your passion. And see what you can do with the support of a team that values your contribution.

Salary : $10 - $0

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