What are the responsibilities and job description for the Associate Manager, Marketing position at Revlon?
At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, SinfulColors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
Basic Function:
Key contributor on a brand marketing team with primary focus on the US Marketing plan within a specific brand or category. Assist with execution of marketing strategies that maximize return on investment and deliver competitive advantage within the US business.
Major Duties
- This role is responsible for assisting with the implementation of effective commercial strategies and impactful, marketing programs and promotions across the assigned portfolio and will work closely with internal cross functional teams such as US Sales, Global Marketing, Creative and Global Knowledge & Insights team; as well as external agencies to ensure strategic connection and consistency with Revon’s brand equity and positioning.
- US Portfolio Management: Assist in translating portfolio management into strategy and execution for the US Market
- Contribute to the development of category and product strategies; work with the Global Marketing teams to ensure brands fit the needs of the US market.
- Develop and execute marketing initiatives and oversee program management including in-store collateral, blow-ins, co-op advertising and digital assets.
- Proof and approve all artwork relating to new promotional opportunities.
- Collaborate with partners in US Sales to recommend and implement strategies and programs that drive the business.
- Conduct business analysis and reporting for assigned brand(s) with emphasis on utilizing data to drive action.
- Assist and analyze new product feasibility (size of opportunity, target audience, forecasting, pricing, return on investment, competitive review)
- Uncover category, competitive, and consumer insights and apply insights to recommend appropriate course of action.
- Maintain and monitor project timelines and follow up with cross-functional team members on an ongoing basis.
- Be involved in research initiatives and brand/category team meetings.
- Work with Retail Experience team to ensure category specific products are represented appropriately in store.
Knowledge And Skills Required:
- 3-4 years relevant work experience in marketing or Brand management
- Experience in color cosmetics and/or beauty and/or personal care categories a plus
- Knowledge of administration and project management skills
- Ability to demonstrate leadership and initiative.
- Strong strategic, analytical, and problem-solving skills.
- Ability to work collaboratively across functions, work independently, and take initiative when appropriate.
- Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment.
- Time management skills and ability to prioritize projects as necessary.
- Strong verbal and written communication skills
- Experience with Excel and PowerPoint required
- Experience with Nielsen is preferred
Minimum Education Required:
- A bachelor’s degree is required; MBA is preferred
- Minimum of 3 years of Experience Required
The base pay range for this position in New York City is $85,000 and $105,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.
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Salary : $85,000 - $105,000