Director, PR & Influencer Marketing (Revlon & Almay)

ESSENTIAL DUTIES & RESPONSIBILITIES:
• Own Revlon PR/Influencer strategy & philanthropy: In addition to overseeing traditional PR, this person develops influencer marketing activations for the brand to generate reach and engagement, build community and participation, inspire product trial and positive awareness towards the brand story and products, ultimately, indirectly and (when determined) directly, driving sales
• Lead PR & Influencer Strategies Best Practices: Develops strategy, KPI’s and proposed structure for identified influencer program and activation
• Works with Integrated Communications Lead to craft end-to-end PR & Influencer programs, from concept to execution
• Identifies influencers for activation, works with Influencer Manager for outreach, develops brief for content creation or other participation
• Works with Social Analyst and Community Manager to ensure program has built-in ongoing dialogue between influencers and brand
• Collaborates with multi-disciplinary team, including PR, creative team (in house or agency), product development and vendors to ensure full success of multi-faceted, tiered approach to program
• Strengthen Brand and Leadership position in media by generating favorable publicity
• Manage Budget in partnership with Brand Lead
• Coordinates influencer relationship management with PR
• Coordinates Vendor selection
• Manages program creative direction and strategy
• Manages Influencer Objectives and KPI’s

JOB QUALIFICATIONS:
EXPERIENCE & EDUCATION

Education
• Bachelor's Degree
Experience
• 10 years in marketing, PR, and influencer programs

• PR experience with specific skills in beauty, fashion, or consumer goods with a base of media industry connections and business
• Knowledge of social engagement tools & platforms (i.e. Hootsuite, Sprinklr)
• Experience leading an external PR/ Communications agency.
• Excellent writing and presentation skills along with a strong business and financial acumen.
• Ability to think creatively, strategically, and technically.
• Driven, results-oriented and executes flawlessly, with a humble, agile work style.
• Ability to work closely with and counsel Senior Executives on sensitive and confidential matters, demonstrating strong listening, negotiation, and presentation skills, offering informed opinions and sound judgment.
• Presents a deep understanding of media landscape including traditional PR, Social Media, Influencers, and role of brand talent.
• Crisis communication experience and ability to operate calmly in high pressure and/or short-deadline situations.
• Self-starter who can collaborate, influence and work with a wide range of stakeholders, including ELT, Comms Lead, IT, Marketing Teams, PD, Legal, Customer Service, Creative, etc.
• Proven ability to thrive in fast-paced environments.
• Keen intuition and strong initiative with incredible organizational skills, hustle, and attention to detail.
• Ability to balance the big picture strategically, and getting the important things done in timely manner.

#LI-KD1

The base pay range for this position in New York City is $145,000 and $175,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.

Information about Revlon’s comprehensive benefits can be reviewed with your recruiter.

This information is provided per the New York City Pay Transparency Law.