Paid Ads Expert

Job brief

Duties and Responsibilities

• Create digital marketing campaign plans for RevRoad and our Portfolio Companies.
• Implement various digital marketing strategies that augment growth, leads, sales, and drive public engagement. 
• Develop and execute SEO and PPC campaigns for our clients to achieve maximum ROAS in paid search campaigns.
• Responsible for managing and optimizing ad spending on a monthly basis.
• Implement A/B testing and report. on ROIs and KPIs for all paid digital marketing campaigns. 
• Make recommendations based on monthly and quarterly compiled data. 
• Creation, management, and optimization of multiple, simultaneous AdWord campaigns.
• Segment keywords based on performance.
• Perform keyword research and competitive analysis.
• Recommend and execute strategies for content development in support of SEO goals.
• Provide regular analysis and recommendations for website content and metadata.
• Monitor and evaluate search results and performance across the major search channels.
• Regularly communicate with team and management on project development and results.
• Research and keep pace with SEO industry trends and developments.
• Performing keyword research and reporting tools such as SEMRush and Moz is a plus.
• This position reports directly to the CMO. 

• Have a thorough understanding of PPC, funnel, and direct response marketing. 
• Proficient with running numbers, and the ability to create accurate reports on marketing KPIs.
• Able to maintain ROAS reports on all assigned campaigns. 
• Capable of building PPC/SEM campaigns from scratch and tracking performance rates. 
• Well-versed in G-suite products. 
• Skilled at multitasking by administering several varieties of campaign styles, while simultaneously keeping track of multiple moving marketing components. 
• Able to manage time and keep a consistent structure for all tasks on a daily/weekly basis. 
• Highly creative, with experience in identifying target audiences and devising digital campaigns that engage, inform, motivate and convert.
• Analytical and data-driven in their thinking.
• Excellent with written and verbal communication – have experience creating, composing, and writing ad-based copy.
• Capable of working as a team player – flexible, able to adjust to shifting priorities
• Positive with a “can-do” attitude.
• Experienced in optimizing landing pages, web pages, user funnels, and goal setups.
• Knowledgeable of the latest trends and best practices in online marketing, organic SEO, paid advertising and measurement, and willing to stay up to date.
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• Bachelor’s degree desired in a related field (Marketing, Business, or Computer Science).  

• Required: 3 or more years of experience working with SEM, as well as familiarity with multiple platforms (Adwords, Adsense, Bing, Yahoo, Facebook, LinkedIn, etc.) 
• Required: 2 or more years of experience working with Google Analytics.