Director, Paid Search

Overview

Rise Interactive (https://www.riseinteractive.com), a rapidly growing full service interactive advertising agency, is looking to hire a Director, Paid Search. We are looking for a self-directed, detail-oriented individual who thrives in an entrepreneurial culture as we grow our quickly expanding client base. This is a hybrid position based out of our downtown Chicago office.

Summary and Scope

The Director, Paid Search will be responsible for managing a team of paid search experts that run search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads. You will be trusted to oversee a growing client portfolio and collaborate with other team members to deliver innovative solutions to the book of business. .

This role will also be focused on helping Rise drive revenue growth through 3 core areas:

• Partnering with the client services team mapped to their respective portfolio of accounts to retain current business through delivering a remarkable experience and superior results.
• Working in full collaboration with the client services team mapped to their respective portfolio of accounts to grow pre-existing Rise revenue through uncovering and tactically up-selling strategic client growth opportunities, specifically with a heavy focus on cross-channel or full-funnel type growth initiatives
• Supporting new business revenue growth both directly through partnering with the Digital Strategy team on new business initiatives as well as indirectly through close collaboration with the Innovation team on the development and adoption of performance-focused features within Rise's proprietary technology, called Connex.

As part of accomplishing the above objectives, the Director, Paid Search will be expected to successfully and fluidly operate across a wide variety of internal and external situations ranging from coaching internal channel managers on complex strategic initiatives, to pitching C-Level client contacts on new business opportunities, to working with VPs of Client Service to craft compelling narratives in order to sell through strategic growth initiatives.

In addition, this individual must be well-spoken, have strong presentation skills, understand client relationship/risk management, and be comfortable co-managing a 5 person team overseeing large complex accounts with multiple stakeholders in a fast-paced work environment.

Responsibilities:

• Work within current scope to assist team in developing a robust multi-channel marketing strategy and work through the team to ensure that the strategy is executed in an optimal manner
• Partner with the Group Media Director and VP of Client Services to isolate areas of low client pulse on their assigned portfolio of accounts and act in a directly client-facing manner to build client trust, address performance issues, evolve strategy, and help trouble-shoot client pulse concerns
• Audit prospective client accounts and work with the VP of Media Strategy to craft the most compelling pitch narrative to address opportunities in their current account as well as stated pain points

Required Skills:

• 5 years of experience tactically managing campaigns in the Google Ads, Microsoft Ads, and other search platforms
• Good understanding of enterprise campaign management tools like Search Ads 360, Marin, Kenshoo, etc.
• Proficient in paid search tactics & strategies related to both Lead Gen and eCommerce clients.
• Demonstrated experience in developing channel vision for paid search space and driving adoption of new strategies
• Significant client facing experience including senior level client relationship management and pitching strategy or upsell opportunities
• Advanced level understanding of performance media management through the lens of driving full-funnel or cross-channel strategy
• Experience building full-funnel media plans and determining budget allocation on an annual and monthly basis using different forecasting methodologies
• Demonstrated experience managing strategy for a large dedicated client and/or 4-5 partially dedicated accounts w/ minimums of $1mm in spend per year, while being held to a strict client goals
• Demonstrated experience developing and managing up to a 4 person team. Previous experience in developing managers is a plus.
• Significant experience with Microsoft Excel and building roll-up reporting on team KPIs
• Excellent English presentation and written/verbal communication skills
• Self-starter, with ability to stay current about industry developments as it relates to Paid Search.
• Familiarity with one or more of the other digital media channels - Programmatic, Search Engine Optimization (SEO), Affiliate, or Paid Social - is a plus