Brand Manager

Job Description

We're a boutique agency with a small team. Each of us has decades of success in branding, advertising, and marketing. We'd say we're small and mighty, but that seems trite and overused and lame, so we won't.

As the Brand Manager, you will work with agency leaders, clients, and creative teams to drive client marketing, branding, and communications initiatives. This mid-level client services position balances the client's needs and priorities and the agency's bottom line.

In other words: help our client's businesses grow, and help us stay profitable. And help us grow, too.

Key Job Activities:

CLIENT RELATIONS

• Handle/manage/guide/push - pick a word, any word - the client to success/growth/goals you know the drill.
• Learn each client's business model, culture, marketplace, influencing factors, and competition.
• Help develop and present business-building campaigns and tactics for the client and the agency.
• Support agency team with metrics and program performance reporting to measure campaign success.

PROJECT LEADERSHIP

• Coordinate/oversee/get done client deliverables, activities, budgets, and deadlines for branding projects, creative campaigns, production execution, and other projects.
• Coordinate projects, services, advertising, and production requirements for projects per plans or client direction.
• Coordinate and execute internal and client meetings as assigned.
• Complete a daily time sheet. Daily.

BRAND DEVELOPMENT

• Coordinate - and at times conduct - primary and secondary research.
• Analyze and craft business and communications insights based on research, data, and trend analysis. These insights can also be based on common sense, although that is rare. Common sense that is.
• Identify key insights, challenges, and opportunities for client brands.
• Develop strategic, omnichannel marketing and campaign plans.
• Develop insightful creative briefs (insightful is the keyword here). Brief and collaborate with creative teams.
• Contribute to the development of brand architecture, positioning, and strategy.
• Participate in staff brainstorming sessions

Qualifications

• Bachelor's degree or equivalent in Marketing, Advertising, or related communications field preferred.
• 5 years' advertising agency or client-side marketing experience working with an agency preferred.
• Personal qualities of integrity and commitment to the agency's growth, protection, and sustainability.
• Must have at least one personality, and it must be interesting. Two are okay. Three would be difficult.

SDL2017