Digital Marketing Coordinator

Robert Half is seeking a highly organized and enthusiastic Marketing Coordinator to join our dynamic marketing team. The ideal candidate will be a creative thinker with strong communication skills and a passion for marketing strategies. The Marketing Coordinator will play a pivotal role in supporting various marketing initiatives and campaigns, ensuring their successful execution and contributing to the overall growth of the company.

Key Responsibilities:

• Campaign Coordination:
• Assist in the planning, development, and execution of marketing campaigns across various channels, including digital, social media, email, and traditional marketing.
• Collaborate with cross-functional teams to gather content, assets, and information needed for campaign materials.
• Monitor campaign timelines and milestones to ensure projects stay on track and deadlines are met.
• Content Management:
• Support the creation and management of marketing content, including blog posts, social media updates, email newsletters, and website updates.
• Proofread and edit marketing materials to ensure accuracy, consistency, and alignment with brand guidelines.
• Social Media Engagement:
• Assist in managing social media platforms by scheduling posts, responding to comments, and engaging with the online community.
• Monitor social media trends and provide insights on content performance to optimize strategies.
• Data Analysis:
• Collect and analyze data related to marketing campaigns, website traffic, social media engagement, and other key performance indicators.
• Create reports and presentations that highlight performance metrics, trends, and actionable insights.
• Event Support:
• Coordinate logistics for company events, trade shows, webinars, and conferences.
• Assist in creating event materials, including presentations, brochures, and signage.
• Market Research:
• Conduct research on industry trends, competitor activities, and customer preferences to inform marketing strategies.
• Identify opportunities for new marketing initiatives based on market insights.
• Collaboration and Communication:
• Maintain open communication with team members, providing regular updates on project status and seeking input when necessary.
• Collaborate with graphic designers, copywriters, and other team members to develop cohesive marketing materials.