Digital Marketing Manager

In this Digital Marketing Manager opportunity from Robert Half, you will get the chance to play a vital role by providing intimate knowledge of the ins and outs of marketing strategy, analysis, and campaign execution. In this role as Digital Marketing Manager, you will be required to make important decisions, complete the job, and work well with others — all while keeping the bottom line. This permanent employment opportunity is based in the Hazelwood, Missouri area. If you have experience in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness, this Digital Marketing Manager job might be right for you. This job offers a unique opportunity to lead digital improvement initiatives while also taking part in digital transformation efforts. You'll succeed in this role if you have a desire to make a significant impact in a leadership role and a customer-first mindset with experience improving the online customer experience. Apply today!

How you will make an impact

- Dispatch clear communications to the customer that are applicable to their needs and life stage

- Arrange take up of products/services through new channels to fall in line with business objectives

- Manage a skilled team of digital specialists and take the lead on the digital strategy

- Initiate weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

- Advance, commence, build, and oversee long-term digital marketing campaigns, including spearhead short-term advertising and marketing solutions

- Cooperate with product and operational teams to identify key opportunities to strengthen the customer journey & experience

- Push more insight and analysis into the effectiveness of CRM initiatives

- Check that the CRM plan is executed within the estimated time period and within budget

Requirements

- Less than one year of experience required

- Fact-backed multi-channel marketing and digital brand consistency

- Google Analytics experience required

- Comprehensive knowledge of Paid Social

- Strong understanding in vendor management

- Exposure to Content Management System (CMS) & Digital Marketing System (DMS)

- Has substantial experience in expanding digital brands with strong ROI

- A balanced combination of skill, management experience and initiative

- Prior management experience

- Accomplished in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

- Seasoned in frontline customer journey, driving traffic to our main site