Director of Marketing

Description

We are offering an exciting opportunity for a Director of Marketing based in Audubon, Pennsylvania. The role involves leading various marketing activities and strategies to enhance customer engagement and drive sales. The position is within a fast-paced industry and requires a strategic approach to managing marketing operations and brand visibility.

Responsibilities

• Develop and execute comprehensive marketing strategies to enhance brand recognition and propel sales.
• Lead and inspire a marketing team, providing guidance and mentorship.
• Oversee all marketing activities, including digital marketing, social media, public relations, content creation, influencer partnerships, and events.
• Collaborate with branding agencies to establish a brand strategy that aligns with the company's vision and goals.
• Ensure consistent brand messaging across all marketing channels and materials.
• Develop and execute an integrated communications strategy across multiple channels, including digital, social media, email, and traditional media.
• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and challenges.
• Oversee all marketing and digital operations to ensure that marketing is a revenue generator.
• Manage the marketing budget, allocate resources effectively, and measure ROI on marketing initiatives.
• Lead the go-to-market strategy for new product launches, ensuring timely delivery and impactful market entry.
• Utilize data and analytics to track the performance of marketing campaigns, optimize strategies, and report on key metrics.
• Stay current with industry trends and emerging technologies.
• Foster relationships with media, influencers, and other key stakeholders to enhance brand visibility and credibility.
  
  
  

Requirements

• Must possess proficiency in CRM and Database management
• Familiarity with EO/IR systems is essential
• Expertise in Facebook Insights and Google AdWords is required
• Demonstrable experience in creating and managing Advertisements
• Strong understanding of Brand Awareness strategies
• Proven experience in Campaign Planning
• Proficiency in Collateral Management is necessary
• Knowledge of Design Controls is key
• Must have a solid foundation in developing and implementing Marketing Strategy
  
  
  

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit

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