What are the responsibilities and job description for the Programmatic Media Strategist position at Robert Half?
Robert Half Marketing & Creative (formerly known as TCG) is partnering with a Denver-based media agency in their search for a client facing Programmatic Media Strategist. The Programmatic Media Strategist will oversee strategy and execution programmatic campaigns for high profile clients in a variety of industries. The role requires proficiency in programmatic media (display, video, audio, DOOH, native) buying across self-serve platforms. Responsibilities include strategy, ongoing planning, implementation, monitoring, optimization, analysis and reporting, as well as daily client interaction.
The "day-to-day":
- Client communication and media strategy as well as timely delivery of reports & analysis
- Accountable for executing strategies that exceed client goals and KPIs
- Own the media planning process from start to finish for multiple clients, including research, developing a media plan, building a media plan presentation outlining logic and rational behind all media decisions, overseeing campaign setup, launch, and optimization
- Leverage and maintain strong relationships with partners, remain up to date on platforms and their offerings
- Ensure contracts are accurate and billing is established
- Budget management including approving and actualizing invoices, monitoring, and forecasting media & creative fees, issuing contracts, documenting budget changes and maintaining the overall media plan document
- Oversee and manage the Programmatic Trader and Coordinator; provide input on all projects, QA work, and give feedback in real time; provides effective performance feedback through 1:1s and quarterly reviews
- Create internal and external timelines
- Provide in-depth analysis of (bi)weekly reports for client presentations
Requirements
- Bachelor’s degree (BA/BS) in Marketing, Business or related field
- 3-7 years of digital marketing experience in programmatic media (display, video, audio, DOOH, native)
- Advertising platform knowledge (ad types, targeting, tracking and measurement capabilities)
- Campaign management experience on The Trade Desk, Amazon DSP, or DV360
- Experience using Tableau to manipulate large data sets and build dashboards
- Proficient in Excel and PowerPoint
- Up to speed on emerging digital industry trends
- Experience with ad servers such as Campaign Manager 360 and site analytics such as Google Analytics
- Familiar with different types of buying: branding, prospecting and low funnel models
- Familiar with different attribution models: rules-based (including last touch) and data-driven
- Experience presenting in front of clients (weekly calls, QBRs, pitches)
- Experience working on DR and Branding campaigns of $1M , and full understanding of metrics used to evaluate these types of campaigns
- Experience building media plans (identifying partners, creating deal IDs & negotiating rates, managing budgets)
- Leadership and delegation experience - experience managing interns, coordinators or other junior staff required
- Familiarity with all major partner ad platform interfaces and understanding of DSPs and DMPs
- Google Skillshop or The Trade Desk Edge Academy certifications desired
If you are a strategic Programmatic Media professional looking to join a solid team of digital media professionals, work with national clients and $1MM monthly budgets, the Programmatic Media Strategist could be a great fit! Please send your resume directly to Shayne Ravin at Robert Half (email address in LinkedIn profile). Only candidates who fulfill these requirements will be contacted.
Salary : $80,000 - $90,000
