SEO Specialist

We are looking for a proficient problem-solver who is adept at creating action plans based on business needs. This Business Analyst will be responsible for the elicitation, analysis and documentation of business and technical needs across multiple business units. Proven ability to communicate technical and business requirements alike and exceptional communication skills are keys to succeed in this Business Analyst role.

• Conducting keyword research to identify high-value keywords to target in website content.
• Creating and optimizing website content to align with target keywords, while ensuring the content is high quality and engaging for users.
• Optimizing website content for on-page SEO factors such as title tags, meta descriptions, and header tags.
• Creating and implementing off-page optimization strategies such as building backlinks and collaborating with external websites.
• Tracking and analyzing website rankings and traffic data to evaluate the effectiveness of content optimization strategies.
• Conducting technical SEO audits to identify technical issues that may be affecting the website’s visibility and ranking.
• Implementing or partnering with third parties to implement technical optimization strategies such as optimizing meta tags, improving website speed and performance, and optimizing website structure and architecture.
• Analyzing website traffic data using tools such as Google Analytics and Google Search Console to identify opportunities for optimization.
• Ensuring the website is mobile-friendly and following mobile-first indexing standards.
• Generating weekly and monthly client reporting for all major metrics, goals tracking and revenue tracking.
• Managing web analytic dashboards, reports and other key reporting tools, and pointing out key areas of importance in accordance with client goals;
• Collaborating and communicating with team and management on project status, timelines and results; and
• Staying up-to-date with the latest trends and best practices in SEO and implementing new strategies and techniques as appropriate.
• Providing data-driven recommendations and executing strategies to enhance SERPs.

Candidates should have a current GA4 certification and have 2 years of experience executing and implementing high-performing SEO strategies for B2B clients.

• Strong analytical skills
• Excellent attention to detail 
• The ability to relate facts and findings to a broader strategy
• An affinity for results and tangible outcomes
• Excellent follow-through and organization
• Data visualization skills
• Strong communication skills
• Proficiency with GA4, Google Search Console and SEMRush  
• Each of RedRover’s core values: courageous, agents of change, an incurable need for results, self-disciplined/accountable, and believe in the team win before the self-win (and the win matters!)

Salary : $60,000 - $80,000