What are the responsibilities and job description for the Marketing Director position at Roche?
Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.
The Position
Position Title: Marketing Director
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.
Your opportunity:
As the Marketing Director for BC, the role will focus on design the marketing plan and strategy based on the analysis and research of market data with the aim at meeting the business ambition.
Planning
Product Management
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche China consists of the full value chain of Pharmaceuticals and Diagnostics fields, from early research, clinical development, manufacturing to commercialization. With more than 7,000 employees, Roche China is now working to develop itself into Roche's third global strategic center after Basel and San Francisco, and making sustained efforts to fulfill its long-term commitment to China, so as to meet Chinese patients’ unmet needs.
Roche is an Equal Opportunity Employer.
Roche is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.
The Position
Position Title: Marketing Director
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.
Your opportunity:
As the Marketing Director for BC, the role will focus on design the marketing plan and strategy based on the analysis and research of market data with the aim at meeting the business ambition.
Planning
- You will be responsible for setting up marketing plan and strategy based on the analysis and research of market data
- You will be responsible for executing marketing plan in a correct direction through timely cross-functional collaboration and customer
Product Management
- You will keep regular academic visit to TAEs and HCPs. Enhance the recognition and reputation of the Roche
- You will plan, allocate and implement annual marketing plan
- You will conduct market research to understand market, competitors, brand positioning
- You will allocate and Manage sales budget to maximize ROI
- You will develop, maintain and report on Sales forecasts
- You will provide leadership, coaching, mentoring, direction to staff, including hiring, manpower allocation, performance management, training, and professional development
- You will Initiate creative platforms and transform business model to build competitive advantage
- You are holding the Bachelor or above
- You have 6 years and above experience in marketing, medical or access
- Solid marketing experience in Oncology area
- You have excellent communication and presentation skills in Chinese and English (oral and writing)
- Consulting, strategic planning, strategic marketing preferred
- 6 years of Consulting, Strategic Planning, Pharmaceutical, Cross-regional/functional/multi product management working or relevant marketing experience preferred
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche China consists of the full value chain of Pharmaceuticals and Diagnostics fields, from early research, clinical development, manufacturing to commercialization. With more than 7,000 employees, Roche China is now working to develop itself into Roche's third global strategic center after Basel and San Francisco, and making sustained efforts to fulfill its long-term commitment to China, so as to meet Chinese patients’ unmet needs.
Roche is an Equal Opportunity Employer.
Roche is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.
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