Marketing Coordinator

Summary

Reporting to the Director of Marketing & Digital Media, the Marketing Coordinator will be responsible for assisting with the day-to-day management and execution of the Rochester Americans and Rochester Knighthawks digital media and marketing needs.

Duties & Responsibilities

• Support the development and execution of all Rochester Americans and Rochester Knighthawks marketing campaigns and programs
• Develop and execute marketing campaigns including initiatives and theme night plans
• Assist in the generation of unique, impactful, and engaging content for each brand, including photography, video, live stories, and copy for all digital and media platforms
• Support social media strategies including the day-to-day management of our content calendar offering guidance on emerging social media trends, tools, and technologies.
• Assist with the execution of AHL and NLL marketing indicatives at the club level
• Contribute to the execution of community relation events for Americans and Knighthawks initiatives
• Assist in the marketing game night responsibilities, including but not limited to; special theme night/giveaways and tabling for activations
• Provide proofing and editing support for marketing and digital media materials
• Other duties and projects as assigned by Supervisor

Minimum Qualifications for the Position:

• Bachelor’s degree in marketing or a related field of study
• 1-3 years of sports marketing experience preferred
• Proficient in digital photo editing, social media photography and styling
• Proficient in Microsoft Office
• Strong social media knowledge
• Experience working with Adobe Photoshop, Illustrator, and Premiere Pro
• Ability to work non-traditional hours including evenings, weekends and holidays as needed

Critical Competencies

• Highly organized
• Great attention to detail
• Strong interpersonal and communication skills
• Creative thinker and problem-solver
• Analytical, focused on results and objectives
• Ability to work independently and in a team setting

Rochester Hockey, LLC is an Equal Opportunity Employer