Social Media Strategist

We’re all on our phones, flipping through social media channels and killing time. But not you. You’re out there creating engaging content, staying on top of social media trends and technologies, and looking for ways to stay ahead of the social media game. 

You are a social media junkie, and you love this stuff. In fact, you’re so good at creating amazing content that you need to work for Rocket Media. Why? Because only the best work at Rocket Media and we’re looking for someone like you– maybe we’re looking for you.

You’re perfect for this job if:

• You’re equally brilliant at designing social posts and coming up with captivating ideas, and you’re comfortable pitching concepts to clients
• You’re a doer. You understand the algorithms, stay up to date with new features, and can execute across the social calendar
• You’re extremely organized and can monitor multiple social media platforms concurrently (seriously, a must)
• You have a growth mindset, and you relish in a fast-paced work environment and value the opportunity to get in the mud
• You have excellent copywriting skills with adaptable style and voice across different channels/communities

What You'll be Doing

• Organic social media account management. This includes creating content calendars, scheduling content in advance with our aggregator, daily monitoring of accounts, reviewing and responding to comments and other interactions, optimizing page details, ensuring listing information accuracy, etc.
• Manage paid social campaigns end-to-end, including planning, execution, optimization, and reporting.
• Design and build high-engaging social graphics and content to support the campaigns
• Track, monitor, and optimize campaign performance against critical metrics
• Monitor budget pacing across campaigns and manage budget reallocations to ensure no overspending occurs
• Identify campaign-level opportunities to improve or scale performance and communicate changes and performance regularly
• Continuously optimize campaigns to meet and exceed short-term and long-term goals
• Build audiences based on demographic and contextual targeting
• Build and optimize Yelp campaigns and optimize and audit Yelp profiles to ensure all listings are accurate. Our in-house Yelp expert (training provided)
• Ensure brand consistency through collaboration with clients and other departments (content, web, design, sales, etc.)
• Provide the account management team with opportunities for clients who are not currently on Yelp or using social media marketing in their digital marketing strategy.
• Manage our internal social media efforts for all of the Rocket brands
  

What to Bring

We’re looking for someone with proven experience (i.e., in-house brand, agency, or independent social influencer account) in utilizing social media and platform activation to drive business goals. You’ll need to bring a highly analytical, creative, and flexible growth mentality to the role.

Must have's:

• 1-3 years managing paid social campaigns
• DEEP knowledge of & mastery of social platforms (i.e., Facebook/Instagram, LinkedIn, Twitter, YouTube, etc.)
• Excellent quantitative and data analysis skills
• Strong graphic design skills and proficiency with necessary tools
• Experience in setting up, optimizing, and scaling paid social campaigns
• Experience creating and leading a content calendar
• Experience with social media management tools, such as Sprout Social, Google Analytics, Canva, or similar
  

What will make You Stand Out

You know we’re going to get a ton of applications, so here are some things that we think will make you stand out from the crowd.

• Resourceful
  You see opportunities wherever they might arise, and use all tools at their disposal in order to take advantage of opportunities, with an eye towards keeping our pipeline full and converting leads.
  
  
• Organized
  You are effective at organizing details for a wide variety of tasks, such as responding to inbound sales inquiries, managing our CRM and coordinating client meetings.
  
  
• Professional
  You are able to tactfully work through client objections/concerns regarding costs, budgets, and selling strategies. Additionally, the person must have excellent written and verbal communication skills, including opportunity negotiations.

Requirements

• 3-5 years of digital marketing account management experience.
• Strong technical proficiency with project management and CRM systems.
• Solid understanding of internet marketing services including website development, search marketing, and content marketing. Direct experience is preferred in search marketing, content marketing, or website design and development.
• Flex position, in-office, and remote requirements. Expected to travel for meetings (annual visits, QBRs, etc), and socialize with clients. 10%-15% off-site travel may be required.
• Excellent written and verbal communication skills, including negotiation experience.
• Ability to work cooperatively with peers, managers, and other organizations.
• Proven ability to work under pressure.
• Problem solver who takes initiative to get things done; an enthusiastic go-getter! 

Benefits

Some of the benefits of becoming part of our family include:

• 401k Plan with employer matching
• Medical, dental, vision, disability & life insurance coverage
• In-office libations & “nourishment”
• Flexible work schedule
• Quarterly whole-office team building events
• Top-of-the-line technology to get work done
• A fantastic facility to work from and the flexibility to work from home
  

Rocket's Hiring Process

People don’t marry someone they just met (unless you’re a Disney princess). They go on some dates and get to know each other. They bring them home to meet the family. That’s how we view the hiring process. We want to make sure you’re right for the job and that Rocket Media is the right place for you. So the process can sometimes seem a little weird and even lengthy. But if you do get the job, we do our best to make sure it’s one you’ll never want to leave. 

*Please note this is not a commission-based position.