What are the responsibilities and job description for the Data Insights Manager position at Ruggable?
Job Summary:
We are currently seeking a Data Insights Manager to drive reporting needs and projects. This role needs a detail oriented, analytical, strategic and creative thinker who is driven by data, is goal-oriented, and has a passion for working in a fast-paced environment. This candidate will be analyzing data and providing guidance to the marketing team with actionable insights to help optimize campaigns.
In this role, you will have the opportunity to help determine measurable KPI metrics, build custom reports, and collaborate with different team members. The right candidate will be excited about meeting aggressive goals, and staying on top of a quickly evolving ad landscape.
What You’ll Do:
- Run ongoing and ad hoc analysis and reports to support the marketing team
- Give insight into performance trends, working closely with media teams to analyze the impact of marketing optimizations, promotions, campaigns, and macro factors
- Provide actionable recommendations and conclusions from data to shape media strategy and investments
- Build and maintain automated reporting dashboards that stakeholders in the marketing team will use on a daily basis
- Coach and grow a team of data insights analysts ensuring their career progression and development
- Manage and prioritize requests from other teams in the marketing team
- Collaborate with marketing leadership to develop strategy, goals and KPIs through the entire marketing funnel from awareness to purchase
- Collaborate with data and consumer insights teams to drive actionable decisions that improve the performance of our marketing campaigns
What You’ll Need to Have:
Required:
- 5 years of hands on experience working on an analytics driven role within an organization
- 1 years direct management experience
- Proven track record of turning raw data into meaningful analysis, presenting to business stakeholders, and driving value for the business
- Advanced ability in analyzing marketing channel performance with expertise in evaluating marketing KPIs, incrementality tests, and acquisition strategies.
- Advanced knowledge of SQL
- Ability to summarize findings and present succinctly to higher management
- Team-player, hard-working, organized, and goal-oriented
- Analytical with strong quantitative skills
Preferred
- Excitement for start-ups and building from the ground up
- Experience with Tableau or similar business intelligence/data visualization tools is a plus