What are the responsibilities and job description for the Sr. Associate Brand Manager position at Russell Stover?
At Russell Stover, not only do we love chocolate, but we love our jobs! Every day we go to work exhibiting our values of excellence, innovation, entrepreneurship, responsibility, and collaboration. Working at Russell Stover you’ll be part of the leading manufacturer of boxed, seasonal, and sugar-free chocolates. For over 100 years, Russell Stover Chocolates, Whitman’s, and Pangburn’s have been crafted with the finest ingredients to bring happiness to generations. Today, we produce over 55 million pounds of chocolate annually, and our legacy brands can be found in 13 company-owned stores and over 9,000 wholesale accounts. Join our team and let’s continue making chocolate lovers happy!
A day in the life…
The Senior Associate Brand Manager works with the Marketing Director to develop & manage a broad variety of products & projects from beginning to end. This role will pull and analyze market and consumer panel data and use that data to enhance product offerings within their assigned portfolio. This role requires strong project management skills in order to constantly update and steer their portfolio of products towards sustainable and profitable long-term growth.
What you will be doing…
- Understand syndicated data reporting systems such as Nielsen and/or IRI to provide strategic analysis for the company’s heritage brands.
- Catalog relevant consumer information relating to respective categories (Unify, IRI Panel Data, Shopper Sights, Consumer Studies, etc.) to feed the Marketing & Sales planning process.
- Analyze market and competitive trends, including working with the Category Management team on retailer loyalty data and recommending actions to achieve annual sales and objectives.
- Developing portfolio including SKU rationalization, mix strategies and profit optimization.
- Responsible for meeting the full portfolio P&L
- Evaluate product portfolio and the marketplace and make recommendations for new product launches and product improvements to ensure Russell Stover growth and brand relevance
- Analyze market potentials on an ongoing basis for existing and new products and develop competitive concepts to ensure the long-term, profitable growth of the Russell Stover business
- Analyze viability and profit/sales potential for new segments, markets, and consumers.
- Develop and implement strategies and plans to maximize the profitability of assigned products / product categories while maintaining consistent quality standards.
Do you have what it takes?
(Basic Qualifications)
- Bachelor's degree in business, marketing, or related field
- Proficient using Microsoft Word, Excel and PowerPoint
- Experience analyzing and interpreting data
Do you stand above the rest?
(Preferred Qualifications)
- Brand or product management experience with a CPG company
- Experience working with IRI or Nielsen
- Able to manage ambiguity and thrive in a fast-paced, entrepreneurial environment
- Strong creative skills to properly evaluate; an eye for creative
- Strong attention to detail and accuracy
- Exceptional presentation and communication skills
- Self-starter, able to act with agility and time management skills to accomplish tasks and meet projects deadlines
- Commitment to continuous self-improvement to develop critical marketing management skills
At Russell Stover Chocolates, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Russell Stover Chocolates is proud to be an equal-opportunity workplace and is an affirmative action employer.
We provide equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law.
Employment by Russell Stover Chocolates is contingent upon I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification, and satisfactory reference and background checks.
Make Happy. Work Happy.
