Marketing Analyst

Salem Five is a growing regional financial services organization with a rich history of over 160 years. As an independent bank, we are deeply rooted in the communities we serve and offer our employees successful and rewarding careers.

This position requires the ability to work in the Salem, MA offices.

Data Analytics and Market Research

Prepare and provide initial interpretation of market and performance data to provide decision support information for establishing market direction and strategies by:

• Monitoring and evaluating success of marketing programs and provide decision support data and recommendations for maintaining, enhancing or exiting campaigns
• Gathering, analyzing and reporting competitive information and market trends to facilitate an expanded and thorough understanding of the industry for the entire organization
• Compiling and distributing deposit-related data needed for weekly Pricing Committee meeting.

Customer and Product Data Intelligence

Use market research tools and vendor resources to develop actionable recommendations for acquiring new customers and growing current customer relationships through:

• Using the Bank’s systems to provide key customer and prospect data throughout the organization
• Working with VP of Product Management and Analytics to perform database analysis to identify cross-sell opportunities
• Suggesting sales and marketing strategies to improve share of wallet and customer experience
• Using data for migration measurement, campaign targeting, what-if analysis, and segmentation strategies
• Creating and managing top-level reports to facilitate and measure sales performance
• Working with internal stakeholders and primary vendor to maximize actionable insights and overall business value from the Bank’s customer experience measurement tool

Product Management and Development

Support product development process for products, to ensure that relationships with internal departments are well managed and timelines / deliverables are met through:

• Assisting in managing all appropriate due diligence and communication needed to support development and launch of new or enhanced products and services.
• Analyzing and preparing summary reports on competitive banks to assist marketing plans and product development
• Conducting new product/pricing research, examining and sharing insights around relevant external market trends

General Corporate Marketing Management

Collaborative administration of corporate marketing and strategic implementation as assigned by:

• Supporting analysis and fulfillment of the department’s marketing campaigns
• Assisting in the management of advertising and public relations agency relationships relative to use of market insights, data and intelligence.
• Maintaining the department’s policies and procedures related to consumer privacy and protection, including customer opt-outs.

EDUCATION and/or EXPERIENCE

A Bachelor’s degree in Marketing, Business, Finance, Data Analytics or equivalent work experience with 2 or more years of related experience in primary market research, strategic planning, business and/or financial analysis is required. Ability to analyze and report key findings from quantitative research data is required. Experience working with multiple data systems and visualization tools such as Microsoft Power BI and MCIF systems is preferred. Expertise in using spreadsheets, databases and word processing skills is required.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision.

With a rich history and a strong reputation for growth, service and innovation, Salem Five offers employees a sense of stability and pride. Salem Five also offers a comprehensive salary and benefit package including health insurance and matching 401(k) plan. Qualified candidates may submit a resume and application online at salemfive.com/careers or mail your resume to Human Resources, 210 Essex Street, Salem, MA 01970.