Demand Generation Specialist

Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. The company's Commerce Experience Management (CommerceXM) platform serves as the system of record for products, accelerates time to market for products, facilitates cross-team and cross-organization collaboration at scale, and provides the insights needed to continuously optimize product pages across channels. The result is shopper-centric, frictionless, and memorable commerce experiences. Great commerce experiences that are delivered efficiently improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.
In May 2021, Salsify acquired Alkemics, and its Supplier Experience Management platform which is used by large scale retailers in Europe to discover, list, and launch products from more than 20,000 brands.
Learn how the world's largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf.
An Inclusive Place To Work
Salsify does not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at talent@salsify.com to request accommodations.
For more information, please visit: http://www.salsify.com.

Salsify is looking for a creative and data-driven Demand Generation Specialist to own and execute top of funnel integrated campaigns for our new business teams at Salsify. You'll work closely with product, content, and revenue marketing teams, and will be responsible for the execution and measurement of multi-channel integrated campaigns.
How You'll Make an Impact:

• Collaborate with internal stakeholders like product, content, corporate marketing and sales to develop a plan to achieve our strategic top of funnel goals
• Understand and execute the campaign methods to bring in net new contacts and create awareness for audiences
• Identify new channels to reach our target audience, test campaigns and analyze effectiveness
• Integrate top of funnel engagements with the field marketers to ensure activities are being effectively utilized
• Work with the content and product marketing teams to conceptualize and develop new offers that will attract and engage prospects and support new product launches/releases
• Use analytics tools to examine success and improve campaigns on an ongoing basis.
• Work with the web and SEO/SEM teams to execute top of funnel campaigns
• Understand and report against top of funnel waterfall metrics and conversion rates in partnership with Business Operations

You'll Enjoy This Role If You Have:

• 3-6 years of experience building multi-channel demand gen campaigns
• Strong analytical and problem solving skills.
• Proficiency in the latest digital marketing tools, like Salesforce, Marketo, 6Sense, and Clari
• Ability to adapt to Salsify's fast-paced environment and a passion for building relationships with internal customers (sales and BDR teams).
• Experience measuring multi-touch campaign attribution a plus!

What we have for you:
US Benefits -

• Competitive Salary
• Equity
• 401 (k)
• Unlimited Vacation
• Full Benefits: Medical, Dental, and Vision Insurance
• Company provided Life Insurance and Short Term Disability as well as additional voluntary insurance elections
• FSA: Medical, Commuter, and Dependent Care
• Referral Bonuses

Salsify loves a good success story and it would be our privilege to help write yours! We recognize that talent and potential come in all forms and that years of experience does not guarantee on the job effectiveness or leadership potential. Our hiring process involves recognizing a person's achievements, subject matter expertise, and passion, not just check marks next to a job description. If you have an interest in our roles please do not hesitate to apply - we would be happy to speak with you!
Salsify's mission is to empower brand manufacturers to win on the digital shelf.
Helping brand manufacturers to win online is what we do. Our culture is who we are. We are empowered. We are positive thinkers. We take action. We care deeply. These values have driven Salsify's growth and earned the company numerous top workplace awards.
We are headquartered in Boston, Massachusetts and have hubs in Lisbon (Portugal), Paris (France), and remote offices around the globe. If you are excited to work in a fast-paced environment with a team that values agility, curiosity and passion, we want to hear from you!

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Job Type: Full-time