What are the responsibilities and job description for the Web Analyst position at Salt Flats?
We are Salt Flats, an innovation platform where those driven to go beyond the status quo gather in person and virtually to prove what is possible; to go beyond what is known and establish expectations for the future. We are a diverse team of 21st century problem solvers with deep experience in entrepreneurship, data and library sciences, design, manufacturing, portfolio management, corporate strategy, communications, change management, and solution engineering. We work with the best talent, we collaborate and discover together, and we think and move at speeds beyond the conventional to create lasting value. We are a creative and inclusive workplace, where contributors are welcome and encouraged to bring their authentic, whole selves. Salt Flats is a key component of a broader portfolio of solution providers which includes Optimity Advisors LLC and Jumpgate Solutions LLC.
PURPOSE
We are currently looking to add a Web Analyst to our Solution Engineering team. This is a growing team focusing on delivering solutions to clients. In this role, you will meet with stakeholders to understand the client needs, translate measurement requirements to well-defined user stories, develop and test tags and triggers, and work with the team for project planning and pre/post deployment activities. The Web Analyst will also participate in internal initiatives and leadership activities.
RESPONSIBILITIES
Project Delivery
- Work with product owners, product managers, and Scrum Masters to understand the client needs and digital measurement requirements
- Translate measurement requirements to well-defined User Stories
- Identify and analyze trends in digital KPIs, including digital experience efficacy, site performance and traffic trends, and onsite user behavior
- Develop and test analytics tags/triggers via tools such as Google Tag Manager using a combination of Custom JavaScript and CSS Selectors
- Work with the team to support project management understanding including identifying plan dependencies, development work, and more
- Support pre- and post- deployment activities including code pushes, tracking validations, and more
- Provide information to support development of digital analytics strategy, process, and tool roadmaps
- Configure web analytic tools to generate custom reports and analyses
- Define and implement tag management best practices to optimize measurements
- Support transitions of web analytic tools as needed by the client
Internal Leadership
- Contribute to business development efforts in acting as a subject matter expert in web analytics
- Contribute to marketing materials including reviewing and helping to create or contribute to social media posts, blogs, whitepapers, webinars, case studies, and other materials showcasing Salt Flats thought leadership
- Regularly attend and participate in internal team meetings
- Help build and maintain examples of past deliverables and work to ensure consistent strong delivery across projects
- Support regular trainings for staff
- Mentor and train junior staff to understand and deliver to client expectations
- Contribute to internal workgroups and projects
NECESSARY SKILLS
- Understanding of front-end web development stacks including HTML, CSS, JavaScript
- Familiar working in SAFe Framework and Agile Development
- Strong time management and organization skills
- Strong communication skills
- Self-motivated and self-managed to work individually and as a part of a team
- Able to effectively collaborate and work with cross-functional teams to achieve goals
REQUIRED QUALIFICATIONS
- Bachelor’s degree from an accredited university or college in marketing, statistics, computer science, or another related field
- 2 or more years of experience in a web analytics role
- Experience with Google Tag Manager and Google Analytics
- Authorized to work in the United States on a permanent basis
PREFERRED QUALIFICATIONS
- 5 or more years of experience in a web analytics role
- Experience working with external clients or in a consulting/agency environment
Salt Flats, LLC is an EEO/AA/Veteran/People with Disabilities employer.