Multimedia Designer

Saratoga Homes
El Paso, TX Full Time
POSTED ON 11/22/2022 CLOSED ON 3/14/2023

Job Posting for Multimedia Designer at Saratoga Homes

GENERAL DEFINITION:

The Digital Marketing Manager is the initial digital face and voice of Saratoga Corporate Management Group, LLC (“Saratoga”) and its affiliates. The Digital Marketing Manager is to develop, implement, track and optimize our digital marketing campaigns across all digital channels. A Digital Marketing Manager needs to create and upload copy to websites and other platforms, optimize images for their website and understand how marketing impacts its goals. They also have the responsibility of providing accurate reports on the Return On Investment of their marketing campaigns to demonstrate the effectiveness of specific campaigns.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Plan and execute all digital marketing, including Search Engine Optimize (SEO) /Search Engine Marketing (SEM) , marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

FUTURE DEVELOPMENT AND GROWTH:
Continuous growth in the knowledge of the business & industry as it relates to customer satisfaction and administrative duties. Explore new methods and process optimization both within the homebuilding industry and outside which may be applied to the Saratoga Homes’ Best Practices Process for improving the customer’s or visitor’s experience and bottom line financial results desired by the company.

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • 8 hour shift

Supplemental pay types:

  • Commission pay

Ability to commute/relocate:

  • El Paso, TX 79928: Reliably commute or planning to relocate before starting work (Required)

Education:

  • Bachelor's (Preferred)

Work Location: One location

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