Marketing Analyst

Description

About Us:

SCE Credit Union is a member-owned financial institution dedicated to providing superior financial services and enhancing the financial well-being of our members and communities. As a trusted financial partner, we are committed to delivering innovative solutions and personalized service.

If you are passionate about leveraging data-driven insights to drive strategic decisions and enhance organizational success, we invite you to apply for the Marketing Analyst position at SCE Credit Union. Please submit your resume and cover letter detailing your relevant experience and why you are a great fit for this position.

Position Summary:

We are seeking a talented Marketing Analyst to join our team at SCE Credit Union. The Marketing Analyst will play a crucial role in driving strategic decision-making and enhancing our organization's success through comprehensive research and analysis. This position will be instrumental in identifying market trends, understanding customer preferences, and optimizing our product offerings and promotional strategies.

Key Responsibilities:

• Analyze data to evaluate the effectiveness of existing products, promotions, and campaigns, identifying key drivers of success for SCE Credit Union.

• Conduct thorough market research to gain insights into industry trends, competitor activities, and evolving customer preferences, forecasting and tracking industry marketing and sales trends based on collected data.

• Utilize a variety of research methods, including surveys, interviews, data analysis, and market reports, to gather relevant information and insights.

• Provide actionable recommendations based on data analysis for updating or sunsetting products, developing new products, and enhancing communications to drive increased engagement and retention.

• Collaborate with cross-functional teams to implement strategic initiatives and capitalize on opportunities identified through research and analysis.

• Develop and maintain dashboards and reports to track key performance indicators and communicate findings to stakeholders.

• Prepare and deliver presentations to various levels of the organization, including executive leadership, to communicate research findings and recommendations in a clear and concise manner.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience                                                  

• Bachelor's degree in Marketing, Business Administration, Economics, or related field.

• Five years of similar or related experience, including preparatory experience.

• Experience in market research, data analysis, and strategic planning within the financial services industry or a related field.

Computer Skills

• Proficiency in statistical analysis software, data visualization tools, and Microsoft Office Suite.

Other Skills

• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.

• Excellent communication and presentation skills, with the ability to effectively convey findings and recommendations to stakeholders at all levels.

• Detail-oriented with a strong commitment to accuracy and quality.

• Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities effectively.

• Ability to work under pressure, meet deadlines, and adapt to changing priorities in a fast-paced environment.

• Must be able to perform job functions independently and work effectively either on own or as part of a team. 

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to sit, use hands and fingers to handle documents or business equipment, and talk or hear.

• Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. 

• Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. 

• Must be able to routinely perform work on computer for an average of 6 to 8 hours per day. 

• Must be able to work extended hours whenever required or requested by management. 

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is usually moderate.

Salary : $31 - $40