Marketing and Innovation Manager

INTRODUCTION

Established in 1998, Scooter's Coffee has distinguished itself as one of the premiere specialty coffee companies in the industry. Scooter's Coffee may be one of the fastest-growing specialty coffee brands, but simplicity is at our core: sustainably sourced ingredients we handcraft into perfection. We believe in taking time to connect and create an amazing experience in each life we touch. At Scooter's Coffee we live our core values of integrity, love, humility and courage and we are looking for talented, passionate, amazing people to join our team.

Within the Scooter's Coffee brand sits Harvest Roasting, which includes our warehouse, bakery, and roastery. Harvest Roasting serves as the supplier to all of our coffeehouse locations, including corporate and franchise owned, providing weekly product deliveries of the vast majority of products needed for daily business. For us, the focus is on quality; therefore, we handle all the roasting, shipping, baking, and packaging within Harvest Roasting.

At Scooter's Coffee, we are courageously committing to bringing our mission to communities across the nation. We seek to create an amazing experience in each life we touch, creating connections fueled by our passion for world-class coffee. We live and breathe by our Core Values: Integrity, Love, Humility, and Courage. These four simple, yet powerful, words guide how we show up for our coworkers and our customers. So, what's it like to work at Scooter's Coffee?

1. Leaders who inspire with their vision and stewardship of brand values
2. Dynamic growth phase means no two days are the same
3. Better together: intentional collaboration provides meaning and direction in our work
4. Innovation welcomed at all levels
5. Family culture: in out and out of work, we care for the whole you
6. Lots, and lots, and lots of coffee!!

At Scooter's Coffee, we care about our employees like family, and we know there's nothing more important to you than your family. Here's how we support you:

1. Physical – full suite of insurance plans to protect your physical and mental health
2. Financial – competitive total pay, company contributions to your 401(k) and HSA, custom financial wellbeing program, plus free 1:1 financial planning consultation
3. Life/Work Balance – PTO, paid holidays, and paid leave for all parents. We have professional development tools for you and Employee Assistance Program access for your whole family
4. Community – Paid time to volunteer and organized giving campaigns
5. Perks – $75/month credit for in-store purchases, discounted products from our online store, drawings for free event tickets, and access to exclusive branded apparel items

LOCATION

This position may be performed with flexible working arrangements, including a mix of work from home and in office work. Scooter's Coffee is headquartered in Omaha, NE. The successful candidate must currently reside in Omaha, NE. Relocation is not available for this role.

DESCRIPTION

The Manager of Brand Marketing/Innovation has direct accountability to entire product lines and product performance for assigned product portfolio. Reporting to the VP CPG, this role will drive increased financial performance for the Scooter's Coffee branded line of products sold across diverse channels of distribution. In this position, you will contribute to the creation of strategy, perform daily execution of branded activities, lead innovation direction and manage direct report(s) that further execute upon the strategy. Core responsibilities include product life cycle management, competitive war-gaming, pricing strategies and execution, channel strategies and execution, brand/product positioning, innovation mapping, and responsible for Product Innovation Stage Gate.

ESSENTIAL DUTIES & RESPONSIBILITIES

1. Recommend strategies for Bag Coffees, Single Serve Coffees, and RTD's individual product lines that support the overall CPG strategies.
2. In Store Product Positioning – Recommend competitive positioning for each product by analyzing the competition, target audience, product goals, brand strategies.
3. Develop and Initiate Process all for new products
4. Product portfolio management and longevity
5. Ensure pricing, positioning, claims, packaging, product content is accurate, competitive and being leveraged to gain market share.
6. Effectively manage financial performance COGs for all CPG products.
7. Lead product life cycles to elevate performing SKUs and eliminate under-performing SKUs to eliminate out of date products and write offs.
8. Lead, coordinate and communicate with sales, marketing, operations, supply chain purchasing, and finance all activities impacting product across multi-disciplinary teams.
9. Leader within organization for the Scooter's CPG Coffee and RTD branded line of products.
10. Works heavily with Sales, Marketing, Trade Marketing, Finance and Operations
11. Leads strategy for marketing campaigns to drive product line growth in support of brand strategy
12. Identify target market segments to position brand and makes timely recommendations
13. Lead merchandising ideas in stores in all CPG channels
14. Market Research – Work with Scooter's Kiosk marketing team to add CPG to research
15. Extensive experience working with Scanner Data Software (SPINS, IRI or Nielsen)
16. Responsible for monthly Brand Health reporting and provides frequent performance metric reporting on product line health
17. Develop with Sales Team accurate product line forecasting- develop forecasting for new product launches, new promotions, phase-outs and other activities
18. Provides to Scooter's Vice President – Innovation Product Stage Gate Process, Business Case Development, Leading Cross Functional Team on Development, Launch Planning with Integrated Marketing and Post Launch Analysis
19. Develops Annual Business Plans – Includes forecasting, pricing, competitive analysis, gap analysis and all strategic planning for key brands
20. Contributes to innovation strategy while leading the direction and execution for new products
21. Business cases to introduce new concepts
22. Coordinates communication across enterprise impacting brand and product portfolio. Attends line trials, first production and works heavily with operations and outside manufacturers for continuous improvement
23. May be required to perform additional job duties.

QUALIFICATIONS

1. Bachelor's Degree (4-year degree) is preferred in Business, Marketing, Finance or related field. MBA preferred
2. 2 years CPG experience required
3. 2 years' experience leading strategy with direct P&L accountability required
4. 2 years actively leading all aspects for a brand and/or business unit required
5. 1 years' experience developing new products and working in a stage gate process required
6. Working directly with beverage and or food consumer brand(s) is highly desired, but not required.
7. Extensive experience working with Scanner Data Software (Spins, IRI or Nielsen)
8. Must have excellent proven leadership skills
9. Must have excellent project management skills with direct experience leading large scale product launches and rebranding projects
10. Strong financial acumen to evaluate product line P&L performance is required
11. Must have excellent communication skills with a track record for coordinating complex projects across cross functional teams
12. Expert knowledge of performance evaluation and change management principles
13. Proficient in MS Office required
14. Self-motivated professional able to work in a fast-paced environment
15. Ability to perform under stress and adapt well when confronted with emergency or escalating situations
16. Excellent problem-solving abilities and root cause analysis experience
17. Must have a passion for coffee
18. Ability to work cross-functionally with other departments
19. Driven individuals who require minimal supervision
20. Travel – 30% to 50%
21. Ability to pass pre-employment background and drug screening

PHYSICAL DEMANDS & ENVIRONMENT

Regularly required to taste or smell; talk or hear; frequent sit, use hands to finger, handle, or feel objects; occasionally stand, walk and lift and/or move up to 25 pounds.

Disclaimer

The functions and skills described here are general in nature and represent the type of work performed, but they do not constitute an exhaustive list of the duties and responsibilities performed on the job.

Job Type: Full-time

Benefits:

1. 401(k)
2. 401(k) matching
3. Dental insurance
4. Employee discount
5. Flexible spending account
6. Health insurance
7. Health savings account
8. Life insurance
9. Paid time off
10. Parental leave
11. Vision insurance

Schedule:

1. 8 hour shift

Supplemental Pay:

1. Bonus pay

Work Location: One location