What are the responsibilities and job description for the Digital Marketing Manager position at sectigo?
JOB SUMMARY:
Sectigo is looking to hire a Digital Marketing Manager who will be responsible for owning the global SEO/Paid Search strategy for Sectigo’s enterprise business. Reporting into the Senior Director of Global Marketing, this role is highly strategic and instrumental in driving quality leads and revenue for Sectigo’s enterprise sales teams.
JOB RESPONSIBILITIES:
- Own global SEO strategy. Ensure that all Web properties are fully optimized, and content is updated regularly to achieve high ranking placements and generate high quality traffic.
- Work closely with Web team to make sure that Web content/metadata/links are updated in a timely manner.
- Own global PPC strategy. Ensure that paid ads are updated regularly and always reflect Sectigo’s corporate vision and messages, are fully tested and optimized to generate the highest ROI and best quality leads.
- Build ads in different formats, incl. video, and test performance.
- Keep up to date with current digital trends and Google’s algorithms changes and adapt strategy accordingly.
- Always look for new opportunities to expand our digital reach and new ways of running organic and paid campaigns.
- Own digital marketing reporting. Create and share regular reports on keyword performance, traffic, conversions etc.
- Build HubSpot/Salesforce campaigns to track campaign performance.
- Own and manage global digital marketing budget.
- Work closely with Content team to make sure marketing content is consistent across all paid and organic channels.
- Work closely with Campaign managers to increase programmatic & paid social campaigns performance and advise on bids and strategy.
QUALIFICATIONS:
EDUCATION:
- Bachelor’s degree in digital marketing
EXPERIENCE:
- 7-10 years’ experience in a digital marketing role
SKILLS AND ABILITIES:
- ROI-driven mindset
- A self-starter who’s able to work well as part of a team and independently.
- Excellent presentation skills
- Excellent attention to detail
- A modern marketeer who challenges the status quo
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