Manager, Personalization

Job ID: [[‎ 204045 ]]
Location Name: [[San Francisco, CA]]
Remote Eligible: [[Yes]]

Company Overview:
Sephora has been changing the face of prestige cosmetics since its debut in 1970s Paris. Sephora was acquired by luxury group Moët Hennessy Louis Vuitton (LVMH) in 1997, then launched stateside in 1998 and is currently home to 300 world-class brands - including its private label, Sephora Collection. Sephora’s curated assortment features more than 14,000 products, including makeup, skincare, perfume, hair care, body care, professional tools, and more.

In Sephora Americas, we belong to something beautiful. With a continued focus on diversity, equity, and inclusion, we seek ways to create a sense of belonging where people can be their authentic selves. We embrace our unique talents and are proud of the passionate community we’ve built. With leaders who listen and inspire, everyone is encouraged to be their best. Reimagine your future, with Sephora.

Digital

Through original thinking, pioneering action, and disrupting the status quo, our Digital team has transformed the

Beauty retail industry. From social to mobile to site to in-store technology, Sephora is a leading digital player that builds innovative client experiences where the clients are always the focus. With a “Genius” designation on the L2 Digital IQ Index (five years in a row), we’ll continue to set the pace for the industry…especially with you on our team.

Your role at Sephora:

As the Manager, Media Personalization and Testing, you own experimentation across all of Sephora’s Paid Media channels, as well as the development and execution of client-led strategies. Reporting to the Director, Media Personalization and Testing, you will be implementing innovative testing strategies in Paid Social, Display, Affiliate, SEM, SEO and Brand Media.

In addition, you will:

• Responsible for managing and developing direct report (Assistant Manager, Media Personalization and Testing)
• Partner with Channel/LoB (Line-of-Business) Owners on testing ideas and strategies, drive the Media Scrum roadmap, and design, brief and execute tests in partnership with Scrum Analytics, and Media agencies
• Drive first party audience strategy by advising campaign owners on CRM segmentation for US and CA Evergreen and Co-op programs and oversee audience operations conducted by external vendor and Assistant Manager
• Develop new tactics to reach clients in personalized ways in Paid Media and proving out through testing
• Collaborate with Director and cross-functional teams including CRM, Analytics, Market Research & Consumer Insights, Campaigns & Content, and Merchandising to identify opportunities to drive growth of Media Personalization
• Evangelize a “test & learn" and “client-led” mindset with internal and external partners
• Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative

We’re excited about you if you have:

• 4 year Bachelor’s degree
• 5-7 years of relevant experience in digital marketing; Cross-channel (Social, Display/Programmatic, Affiliate, SEM) background and prior experience executing Paid Media tests (e.g. Incrementality, Bidding, Creative and/or Audience tests) preferred
• Knowledge of Agile Marketing and Paid Media testing tools (e.g., Facebook Conversion Lift) and methodologies (e.g., Intent-to-Treat, Ghost Bids/Ads)
• Familiarity with data structure, Boolean logic and marketing technologies, particularly CDPs, APIs, and Pixels
• Strong business acumen and data driven mindset
• Self-starter with high degree of motivation, ability to meet deadlines and manage multiple projects
• Superior organizational skills, and ability to prioritize, work cooperatively and collaborate with cross-functional teams in an exceedingly fast paced environment
• Exceptional attention to detail and excellent written and oral communication skills
• High proficiency in Microsoft applications (PowerPoint, Word, Excel)

While at Sephora, you’ll enjoy...

• Meaningful Rewards: Sephora offers comprehensive medical benefits, generous vacation and holiday time off, an employee discount, free beauty product gifts from brand partners, and so much more. Details about our company benefits can be found at the following link: https://jobs.sephora.com/USA/content/Our-Perks/?locale=enUS.
• Diversity, Inclusion & Belonging: We pledge to create a beauty community where everyone’s uniqueness is celebrated, respected, and honored. We will drive diversity, equity, and inclusion in all aspects of our business—ensuring that our employees, brand partners, suppliers, and our clients feel a sense of belonging in store, online, and in our workplaces. We believe in demonstrating our values with action!
• Beauty & Beyond: Every day we reimagine beauty, discover new brands, and influence positive change. Together we inspire our clients, empower people, and help them become the best versions of themselves. We think this is beautiful.
• Endless Evolution: You will learn with innovators, artists, and experts in every field. As our business evolves, so will you. Here, you’re empowered to choose your own path, accelerate your growth, and be your best. As part of our family and the LVMH community, your options are endless.
• Creativity Unleashed: At Sephora, you’re encouraged to explore, innovate, and have funwhile working with diverse clients, teams, and leaders. You won’t just partner with iconic brands; you’ll help build them. We value your curiosity, your drive for success, and the emotional connections you make. Together we’re defining the future of beauty.
• Bold Authenticity: Being bold and different has made us a global beauty and retail leader. At Sephora, we celebrate diversity, embrace your unique and winning spirit, and believe that real beauty is being authentically you.You are what sets us apart.

Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis ofrace, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.