Social Media & PR Programs Specialist

Who We Are:

ServiceMax’s mission is to help customers keep the world running with asset-centric field service management software. As the recognized leader in this space, ServiceMax’s mobile apps and cloud-based software provide a complete view of assets to field service teams. By optimizing field service operations, customers across all industries can better manage the complexities of service, support faster growth and run more profitable, outcome-centric businesses.

A career at ServiceMax means unleashing your potential to build, sell, implement and market award-winning products with a #wintogether and #customerobsessed approach. From MRI machines to gym equipment, customers around the globe rely on ServiceMax’s cloud-based software platform to keep these machines – and the world – running, every single day. We pride ourselves in creating a culture that inspires our employees to be the best they can be in an inclusive and judgement-free environment.

Our Commitment:

ServiceMax is committed to providing a place of opportunity and growth for employees of all races, genders, and ages. We strive to build a team that better reflects the communities we live and work in. Join a team that is committed to equal representation in the workplace and fostering a community of education and action against racial, gender and social injustice.  We welcome varying belief systems, philosophies, and lifestyles.

Job Summary:

As the Social Media & PR Programs Specialist you will be directly responsible for strategizing, creating, and executing all organic social media content to engage, support and ultimately grow our audience. You will work across our Corporate Marketing team, as well as other functions as needed, to ensure that all social content is aligned and moving the business forward. You will create and promote digital and video content, and work with our lead-generation team on paid social media campaigns that align to our corporate mission and brand.

Most importantly, you will be leading the charge for social influencer relations. This entails identifying the various influencers who engage with our customers and prospects, and then building a plan of engagement with these key influencers.  This role entails engaging with our audience by interpreting and responding to their interests to position ServiceMax as a thought leader in field service and cloud computing while communicating with key external influencers, pundits, analysts and customers to enhance ServiceMax’s reputation and brand.

Finally, the Social Media & PR Specialist will support and help manage our Public Relations efforts including our customer references, external PR agencies, newswire efforts, and act as a liaison between our corporate and geographically dispersed agencies.

What You Will Do:

• Develop, produce and distribute social media content to support corporate, branding and product initiatives
• Manage and create social content for the ServiceMax employee social communications platform to amplify social sharing across the company 
• Maintain a consistent brand identity through all social channels and external comms
• Execute a results-driven social media strategy across LinkedIn, Twitter, and YouTube, along with new and emerging channels
• Design and develop engaging text, imagery, and video content to sustain/gain followers and increase engagement
• Identify key pundits, analysts, reporters and stakeholders to engage with over social media channels to put ServiceMax in the forefront of social media discussions
• Assist executives with enhancing their social presence and engagement 
• Plan out an optimal posting schedule based on historical data
• Create and own all measurements and success metrics
• Stay up-to-date with trends and changes in platforms
• Build strong relationships with our audience across social platforms by responding to messages, comments, and inquiries
• Responsible for monitoring and managing the brand’s reputation across all social channels
• Day to day management of external agencies
• Working with the Customer Marketing team to secure customer stories to promote via traditional and social media

 What You Bring to ServiceMax:

• 3  years of experience in social media or corporate communications
• Has created benchmarks and measurements to analyze and improve ServiceMax’s social reach, voice and footprint
• Executed video-first strategy with short-form approach
• Proficiency in video & photo editing tools, digital media formats, graphic design, and copywriting
• Excellent copywriting skills
• Passion for storytelling and growing a corporate brand
• Great brainstormer capable of generating big ideas and executing on them
• Adaptable, can-do spirit
• Resourceful and able to take direction well
• Ability to move fast and balance multiple projects simultaneously
• Ability to work across multiple departments and personalities 
• Open to remote work

What ServiceMax Offers You:

• Highly competitive wellness benefits including Medical, Dental, Vision, Life insurance
• Flexible Spending Benefits
• Flexible Time Off
• 401(k) Retirement Savings Program
• Commuter Benefits
• Professional development and training opportunities

For more information, visit www.servicemax.com or visit us on LinkedIn, Instagram or Twitter.

Our Hiring Process In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification.

We do not accept unsolicited headhunter and agency resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with ServiceMax.

ServiceMax is an equal opportunity employer. We eagerly seek applicants of diverse background and hire without regard to race, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities (or disability), age, sexual orientation, veteran status, or any other characteristic protected by law.

LI-SS1