What are the responsibilities and job description for the Marketing Strategy Manager position at SFW?
We look for problem solvers who are willing to do the extra legwork to get the “win”, people who value the combination of data and creativity to solve business problems and those who are excited to challenge the status quo! This is Sales Factory!
Our Marketing Strategy Managers are responsible for maintaining strong client relationships based on progress in achieving client’s marketing objectives, while maintaining profitability for the agency.
Requirements: It’s recommended, but not required, that Marketing Strategy Managers have a BA/BS degree in marketing, business, communications or related field and 1-2 years of experience in a Marketing Strategist or similar role.
An effective and successful Marketing Strategy Manager:
- excels in tactical thinking and execution, and demonstrates strategic problem-solving capabilities
- operates successfully with increased responsibility and autonomy
- is proactive, using client and industry knowledge to anticipate client needs and develop plans to achieve business goals
- serves as a mentor to junior team members, in both an informal and formal capacity
- effectively leverages the capabilities and talents of cross-functional teams by developing a deep understanding of each teams’ and members’ capabilities
- thinks critically, proactively and with empathy when managing projects
- establishes respectful, collaborative relationships with internal team members, clients and vendors
- values diversity in all forms and appreciates that our diverse backgrounds and experiences are what guide us to the best solutions for our clients
- develops a deep knowledge of the clients’ business, competition, market challenges, marketing plan, brand strategy and research
- builds rapport and credibility with clients based upon brand/product knowledge, proactivity and a demonstrated understanding of their business goals and how Sales Factory can solve them
- communicates effectively and professionally in a verbal and written manner
- maintains positive morale and sense of teamwork among agency staff
- demonstrates initiative and willingness to assume greater responsibility
- excels at organizing and prioritizing to deliver high quality work most efficiently
- has the ability to lead others, across the agency, motivating them and fostering an environment of collaboration and trust
- serves as the knowledge hub on assigned projects and accounts
- is thorough and detail-oriented
Day-to-day expectations:
- serve as day-to-day client contact on assigned accounts, maintaining direct, timely and appropriate communication with clients and team members
- remain alert to new opportunities to grow the business
- present plans, ideas and concepts to clients in a logical and persuasive manner, in the context of the overall business goals using the Sales Factory presentation process
- provide regular client-related business updates internally
- understand project priority and anticipate schedule conflicts to develop proactive solutions
- assist in planning and execution of internal meetings, partner and client meetings (i.e. creative kickoffs, brand immersions, weekly client meetings, project postmortems)
- write thoughtful, insights-based briefs leveraging the Sales Factory 4 Part Process
- assist the team lead in strategic planning and direction
- serve as a core team representative on smaller agency accounts
- assist with proactive projection updates and delivery
- work with marketing strategists to traffic programs and projects internally and externally, keeping them on strategy, on time and within budget
- monitor industry research, retail environment, competitive activity and collect competitive samples
- prepare accurate and timely production, media and other budgets and estimates for approval
- proofread and review all work prior to submitting to the internal team or client for approval
Sales Factory is an agency located in Greensboro and Raleigh. Come work for a winning team who love to learn and love to win!
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