Director of Content and Social Media (Hybrid)

What we do at Shaker matters. We help to connect people with jobs. A recruitment marketing pioneer since 1951, Shaker is a full-service agency specializing in highly customized communications and strategies for attracting and retaining the right talent...in the right places, with the right messages. That takes smarts and creativity. Ideas and innovation. That takes great people of many talents. And that is exactly what we have at Shaker. There’s so much we can accomplish together. Join us.

TECHNICAL EXPERTISE

• Exhibit and serve as content knowledge expert for all candidate journey touch points.
• Play a significant critical major role in new business development, creating presentations, as well as engaging in on-site and video presentations.
• Identify opportunities for organic and new business growth, addressing client needs and making recommendations understanding agency capabilities to help address
• Build and maintain strong relationships with clients, prospects and cross-functional teams.
• Partner with Marketing to help identify ways to build awareness of Shaker’s expertise.

PROVIDE LEADERSHIP AND DEVELOPMENT

• Manage, supervise, develop, motivate, nurture, coach and mentor the social media and content team.
• Identify team development needs based on current skillset and emerging platform needs.
• Provide skill strengthening and constructive feedback to team members to aid in development.
• Interview, hire and oversee training of new team members.

STRATEGIZE AND CONSULT

• Develop content strategies that consider the multiple candidate touch points, including but not limited to, talent community, social media, blog, websites, video, etc.
• Uncover the barriers at each touch point and develop strategic messaging
• Identify platforms that can deliver authentic and accessible content, i.e. UGC video partners, CRM platforms, etc.
• Collaborate with clients on harnessing the power of their employees to capture and amplify content that showcases their employer brand.
• Consult on video needs for clients looking for storytelling opportunities.
• Collaborate with clients on identifying content opportunities.
• Draft proposals and staffing plans based on team bandwidth, growth opportunities, and project. fit with the goal of profitable growth.

WHAT DOES YOUR DAY LOOK LIKE?

• Account team collaboration on content needs and providing recommendations
• Partner with and evaluate content providers and platforms
• Build content strategies
• Present to clients or new business prospects
• Keep finger on the pulse of industry trends and emerging platforms

• Bachelor’s degree in marketing or communication field
• 10 years of experience in the digital, content, and social media space, especially within an agency structure
• 4-6 years of people management experience
• Extensive knowledge of the digital landscape, including existing and emerging platforms
• Familiarity with talent acquisition candidate touchpoints (or consumer marketing equivalent)
• Passion for developing and serving the needs of team members, prioritizing mentorship and career growth
• Experience presenting, pitching, and defending ideas to senior leadership and clients
• Ability to negotiate and collaborate with outside partners with client and agency needs top of mind
• Thrive in a fast-paced, agency-style environment
• Experience using Microsoft Office, especially PowerPoint
• Exceptional written and verbal communication skills
• Strong knowledge of paid social, SEO and SEM are preferred
• Excellent organization skills and experience managing multiple projects
• Practice Skilled at managing, communicating, and building relationships with external clients and partners
• Strong collaboration and team-building skills
• Experience in recruitment is a plus but not required

All your information will be kept confidential according to EEO guidelines.