What are the responsibilities and job description for the Reproductive and Thyroid Assay Portfolio Marketing position at Siemens?
Do you want to join us in helping to fight the world’s most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare. For everyone. Everywhere.
We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting? Then come and join our global team as Product Portfolio Manager for Reproductive & Thyroid Marketing to positively impact the lives of people globally.
Our global team: We are a team of 66,000 highly dedicated employees across more than 70 countries passionately pushing the boundaries of what’s possible in healthcare to help improve people’s lives around the world. As a leader in the industry, we aspire to create better outcomes and experiences for patients no matter where they live or what health issues they are facing. Our portfolio, spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care, is crucial for clinical decision-making and treatment pathways.
Our culture: We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success. Check our Careers Site at https://www.siemens-healthineers.com/en-us/careers.
This is a role well suited to an ambitious professional, looking for the next step in their career. As a Product Marketing Professional for Reproductive & Thyroid you will be responsible for:
• Developing strategic and tactical marketing plans for Reproductive & Thyroid product lines/ disease states.
• Analyzing market trends and growth drivers (i.e. define the market from the customer’s perspective; analyze market segmentation; identify market and industry dynamics and trends etc.)
• Providing input into the business planning process (i.e. contribute towards formal business planning exercises)
• Defining new Reproductive & Thyroid products to be developed to meet new market demands, or the creation of new markets. Provides leadership for product/concept justification during funding cycle. Leads marketing activity, from identification of customer and market needs/wants, to concept and product development, product launch, through and including product discontinuation.
• Ensuring that appropriate Customer Requirements/Design Inputs are crafted to guide the development team. Utilize market research, customer input, Zone input, and other means to ensure profitable and differentiated products are delivered to market. Provide leadership to R&D and support organizations throughout development cycle to leverage technical possibilities and understand technical trade-offs vis a vis market potential. (e.g. lead trade-off analysis…customer, financial, and timeline impact).
• Shaping the commercial status/readiness requirements and manage the commercialization execution plans. Work with PMO to provide marketing inputs into milestone documents and drive stakeholder alignment at each stage. Analyze research results and develop recommendations to the project team. Develop business cases and financially model pricing and volume scenarios.
• Developing a thorough understanding of competitive offerings and provide commercial organizations with appropriately differentiated product(s) versus the competition in a profitable manner that adds value to the customer.
• Leading development of marketing execution framework and commercial toolbox to support market launch; including key benefit, RTB visuals, and demo visuals, compelling benefit language and customer message points, how to win vs. competition, objection handlers. etc. Responsible to set product pricing to meet Market share gains and profitability goals
• Supporting the development of a winning customer big idea to promote the new product, concept, claims, as well as any relevant sights & sounds cues. Assets measured on their ability to deliver commercial success.
• Partnering with R&D and Zones to keep initiatives growing over a 3-5 yr time horizon. Define lifecycle management claims, and work with manufacturing on product/cost improvements and obsolete plans.
• Collecting, codifying, and assisting in the appropriate best practice transfer of successful local/zone initiatives that deliver product goals in line with Atellica brand strategy, combining compliance to global strategy with local relevance.
• Creating worldwide demand for Reproductive & Thyroid products in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan. This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).
This position may suit you best if you are familiar with what is below, and would like to do develop your career with Healthineers
• Being a “product champion” and subject matter expert regarding product and market knowledge, planning/execution, and achievement of business objectives.
• Having responsibility for supporting the development of the strategic direction and global product plans based on customer, clinical, regulatory and reimbursement insights, as well as competitor analysis.
• Being responsible for anticipating market growth opportunities and determining the markets, channels and segments to operate in.
• Supporting new product initiatives from initial project approval through to market launch. Develops the commercial and marketing touch-points (name, graphics, key visual, product benefit demo, digital/e-marketing, claims, package, sales messaging, value proposition, etc.).
• Gaining alignment with key stakeholders for product strategy, requirements, roadmap, commercialization plans, sales assets, targeting and training support.
Required skills to have for the success of this role
• 7 years of progressive marketing and product management experience in varying specialties – marketing planning, building brand reputation, campaign development and execution, developing compelling sales messaging / materials and training, conducting market research, developing product portfolio strategy, and new product development and new launch initiatives.
• A track record of successfully working with R&D
• Experience accurately forecasting/ meeting projected revenue and budget targets a plus
• 7 years of relevant commercial (e.g., sales, service, marketing) experience in healthcare, preferably laboratory diagnostics
• Subject matter expertise in hospital and reference lab environments ideal, prior experience as a med-tech/laboratorian preferred
• Demonstrated ability to envision possibilities, lead teams (with or without direct reports) and drive results.
• Demonstrated ability to effectively manage across the matrix in the context of a large global company.
• Previous experience in both Global Marketing and Country Marketing roles a plus.
• Bachelor degree in business; life sciences; engineering or related technical discipline. MBA is preferred
Desired characteristics for this role
• Has an endless abundance of curiosity for the customer, the market, trends, etc.
• Has a customer-driven mentality, representing the customer in all decisions
• Challenges the status quo and acts as a change agent
• Is resourceful and takes ownership to find solutions to business challenges
• Thinks strategically, asking ‘why?’ and ‘what value will this bring?’ when making choices
• Is high-energy, agile and competitive with a bias for action to get solutions to the market quickly
• Demonstrates courage and thoughtfully manages risks
• Reaches out and connects well with people across the organization
• Can simplify and clarify things and explain them to others
• Is culturally savvy, crossing geographic boundaries
• Able to succeed in a matrix environment where collaboration and sharing responsibility for success and failure of others on the team is critical to the overall success of the company. Ability to build consensus.
The pay range for this position is $134k - $184k annually; however, base pay offered may vary depending on job-related knowledge, skills, and experience. The annual incentive target is 10% of base pay. Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://benefitsatshs.com/index.html
This information is provided per the required state Equal Pay Act. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site.
At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose: To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.
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If you want to join us in transforming the way healthcare is delivered, visit our career site at https://usa.healthcare.siemens.com/careers.
If you wish to find out more about the specific before applying, please visit: https://usa.healthcare.siemens.com/about.
“Successful candidate must be able to work with controlled technology in accordance with US export control law.” “It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.”
As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.
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