Job Posting for Marketing Generalist – PPC at Skybox Capital
Position: Marketing Generalist – PPC
Location: Chicago, Illinois
Start Date: Immediate
LeadsIQ, a Skybox Capital company, is an emerging leader in data-driven customer acquisition. We deliver top-tier SEM-originated traffic through our best-in-class technology, industry expertise and digital marketing best practices. We are a team of industry experts with a combined 70+ years of experience in complex online marketplaces, performance marketing and client partnerships. Our team has built and sold $1Bn+ revenue digital marketplaces, managed $250MM of annual ad spend and developed strategic partnerships with Fortune 100 clients across numerous industries. We have a passion for delivering high quality volume to our valued partners, and we know how to drive results.
We are searching for a self-motivated, hard-working PPC marketing specialist that can join our team and hit the ground running on day one. This is an entrepreneurial environment where hard work is recognized and a meritocracy where all ideas are valued and encouraged. Successful team members thrive if they are able to operate independently and are motivated to learn and grow in a small team environment.
Write ad copy for our PPC Campaigns
Monitor and analyze keywords to identify performance improvements and negative keyword opportunities
Constantly look for ways to improve Campaign Structure and Quality Scores
Monitor competitors and our site to ensure content and promotions are up to date
Write micro content for websites (e.g., tag lines and bullet points about the products we highlight)
Manage offshore content writers for articles and long form copy
Assist with optimization and management of PPC channels, including Adwords and Bing
Help create, categorize and refine keyword lists, ad copy and bidding strategies to create a comprehensive campaign that drives qualified visitors to our sites
Conduct competitive analysis to identify new ad copy and on site copy strategies
Analyze data to extract insights and transform those insights into actionable changes that will accelerate performance
Ability to constantly test and iterate content to get optimal performance
Monitor and analyze channel performance based on ROI, CPA, and other channel conversion metrics
Routinely conduct and update competitive analyses in the verticals we participate in
Routinely suggest tests to optimize and improve site performance
Cross-functional engagement with other team members to develop strategy and measure results.
Work closely with tech team to identify tasks, processes, and other business needs that can be automated or streamlined.
Communicate regularly on status, timeline, budget, deliverables, performance reporting.
Must Have Qualifications:
1-3 years of PPC experience in Google and Bing, including understanding of how their systems work
Understand concepts like Campaign Structure, Negative Keywords and Quality Scores
A portfolio of work that shows content writing experience
Possess strong quantitative and creative-thinking skills; critical-thinking and problem-solving skills
Strong communication and teamwork
Highly organized, motivated and a self-starter that strives in a startup environment (i.e., you know what to do without guidance or instruction)
High attention to detail, a strong sense of work ownership and consistently meets deadlines
Experience with programmatic bidding.
Experience managing large monthly spend ($100K+ per month) preferred.