Marketing Generalist – PPC

Position: Marketing Generalist – PPC

Location: Chicago, Illinois

Start Date: Immediate

Summary

LeadsIQ, a Skybox Capital company, is an emerging leader in data-driven customer acquisition. We deliver top-tier SEM-originated traffic through our best-in-class technology, industry expertise and digital marketing best practices.  We are a team of industry experts with a combined 70+ years of experience in complex online marketplaces, performance marketing and client partnerships. Our team has built and sold $1Bn+ revenue digital marketplaces, managed $250MM of annual ad spend and developed strategic partnerships with Fortune 100 clients across numerous industries. We have a passion for delivering high quality volume to our valued partners, and we know how to drive results.

We are searching for a self-motivated, hard-working PPC marketing specialist that can join our team and hit the ground running on day one.  This is an entrepreneurial environment where hard work is recognized and a meritocracy where all ideas are valued and encouraged. Successful team members thrive if they are able to operate independently and are motivated to learn and grow in a small team environment.

Responsibilities:

• Write ad copy for our PPC Campaigns
• Monitor and analyze keywords to identify performance improvements and negative keyword opportunities
• Constantly look for ways to improve Campaign Structure and Quality Scores
• Monitor competitors and our site to ensure content and promotions are up to date
• Write micro content for websites (e.g., tag lines and bullet points about the products we highlight)
• Manage offshore content writers for articles and long form copy
• Assist with optimization and management of PPC channels, including Adwords and Bing
• Help create, categorize and refine keyword lists, ad copy and bidding strategies to create a comprehensive campaign that drives qualified visitors to our sites
• Conduct competitive analysis to identify new ad copy and on site copy strategies
• Analyze data to extract insights and transform those insights into actionable changes that will accelerate performance
• Ability to constantly test and iterate content to get optimal performance
• Monitor and analyze channel performance based on ROI, CPA, and other channel conversion metrics
• Routinely conduct and update competitive analyses in the verticals we participate in
• Routinely suggest tests to optimize and improve site performance

Cross-Functional Collaboration:

• Cross-functional engagement with other team members to develop strategy and measure results.
• Work closely with tech team to identify tasks, processes, and other business needs that can be automated or streamlined.
• Communicate regularly on status, timeline, budget, deliverables, performance reporting.

Must Have Qualifications:

• 1-3 years of PPC experience in Google and Bing, including understanding of how their systems work
• Understand concepts like Campaign Structure, Negative Keywords and Quality Scores
• A portfolio of work that shows content writing experience
• Possess strong quantitative and creative-thinking skills; critical-thinking and problem-solving skills
• Strong communication and teamwork
• Highly organized, motivated and a self-starter that strives in a startup environment (i.e., you know what to do without guidance or instruction)
• High attention to detail, a strong sense of work ownership and consistently meets deadlines

Nice-to-Have Qualifications:

• Experience with programmatic bidding.
• Experience managing large monthly spend ($100K+ per month) preferred.
• Strong proficiency in excel.
• Google Ads Certification is a plus.