Marketing Generalist – PPC

POSTED ON 2/21/2021 AVAILABLE BEFORE 6/30/2021
Skybox Capital Hired Organization Address Chicago, IL Full Time

Job Posting for Marketing Generalist – PPC at Skybox Capital

Position: Marketing Generalist – PPC

Location: Chicago, Illinois

Start Date: Immediate

 

Summary

LeadsIQ, a Skybox Capital company, is an emerging leader in data-driven customer acquisition. We deliver top-tier SEM-originated traffic through our best-in-class technology, industry expertise and digital marketing best practices.  We are a team of industry experts with a combined 70+ years of experience in complex online marketplaces, performance marketing and client partnerships. Our team has built and sold $1Bn+ revenue digital marketplaces, managed $250MM of annual ad spend and developed strategic partnerships with Fortune 100 clients across numerous industries. We have a passion for delivering high quality volume to our valued partners, and we know how to drive results.

We are searching for a self-motivated, hard-working PPC marketing specialist that can join our team and hit the ground running on day one.  This is an entrepreneurial environment where hard work is recognized and a meritocracy where all ideas are valued and encouraged. Successful team members thrive if they are able to operate independently and are motivated to learn and grow in a small team environment.

Responsibilities:

  • Write ad copy for our PPC Campaigns
  • Monitor and analyze keywords to identify performance improvements and negative keyword opportunities
  • Constantly look for ways to improve Campaign Structure and Quality Scores
  • Monitor competitors and our site to ensure content and promotions are up to date
  • Write micro content for websites (e.g., tag lines and bullet points about the products we highlight)
  • Manage offshore content writers for articles and long form copy
  • Assist with optimization and management of PPC channels, including Adwords and Bing
  • Help create, categorize and refine keyword lists, ad copy and bidding strategies to create a comprehensive campaign that drives qualified visitors to our sites
  • Conduct competitive analysis to identify new ad copy and on site copy strategies
  • Analyze data to extract insights and transform those insights into actionable changes that will accelerate performance
  • Ability to constantly test and iterate content to get optimal performance
  • Monitor and analyze channel performance based on ROI, CPA, and other channel conversion metrics
  • Routinely conduct and update competitive analyses in the verticals we participate in
  • Routinely suggest tests to optimize and improve site performance

Cross-Functional Collaboration:

  • Cross-functional engagement with other team members to develop strategy and measure results.
  • Work closely with tech team to identify tasks, processes, and other business needs that can be automated or streamlined.
  • Communicate regularly on status, timeline, budget, deliverables, performance reporting.

Must Have Qualifications:

  • 1-3 years of PPC experience in Google and Bing, including understanding of how their systems work
  • Understand concepts like Campaign Structure, Negative Keywords and Quality Scores
  • A portfolio of work that shows content writing experience
  • Possess strong quantitative and creative-thinking skills; critical-thinking and problem-solving skills
  • Strong communication and teamwork
  • Highly organized, motivated and a self-starter that strives in a startup environment (i.e., you know what to do without guidance or instruction)
  • High attention to detail, a strong sense of work ownership and consistently meets deadlines

Nice-to-Have Qualifications:

  • Experience with programmatic bidding.
  • Experience managing large monthly spend ($100K+ per month) preferred.
  • Strong proficiency in excel.
  • Google Ads Certification is a plus.

 

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