Marketing Coordinator

COMPANY OVERVIEW

Slate Studios is a Creative Production Company focused on Advertising & Editorial services for the Fashion, Beauty, and Lifestyle Industry. We are industry leaders in photography and motion production with clients ranging from emerging brands to established global leaders.

JOB SUMMARY

As Marketing Coordinator, you will create and build our digital marketing strategy and plan. Additionally, you will manage and facilitate our annual marketing budget and annual planning, own our project management processes, and provide strategic decision support.

We are looking for an analytical thinker that can quickly grasp the nuances that Slate Studios services and our business model, and can translate varied information into meaningful insights.  You are able to collaborate seamlessly across social, email, and website channels, and design actionable solutions that meet a diverse set of commercial needs. You are an innovative leader who can inspire and guide the Slate Studios team to think bigger.

RESPONSIBILITIES AND DUTIES

• Manage the day-to-day operations of the direct revenue-driving channels including Email, Paid Search, Affiliates, Re-Targeting, and Paid Social
• Establish longer term marketing planning alongside Slate Studios business plans
• Own the development and management of our annual marketing budget
• Manages the brand’s presence on service discovery sites such as Instagram
• Oversee Analytics for slate-nyc.com; responsible for weekly, monthly reporting and analysis
• Work with our CEO to tackle both marketing and cross functional strategic challenges and opportunities
• Ensure the timely communication of sales, promotions and service releases 
• Assist in the creation of the annual digital marketing strategy in collaboration with the CEO and keep abreast of the latest digital marketing trends
• Maintain the digital and social media calendars for scheduling and distribution of all content related to digital PR and digital marketing
• Responsible for requesting, compiling, and helping to analyze competitive data
• Assist with social media strategy from an organic and paid perspective for evergreen content, campaigns, events, and company-wide initiatives
• Responsible for managing marketing team consisting of copywriter and email marketing developer/strategist
• Responsible for tracking invoices related to digital marketing to be sent to CEO

QUALIFICATIONS AND SKILLS

• Bachelor's degree
• 5 years of related experience
• Leadership experience and a desire to build and shape our marketing and branding goals
• 4 years of experience using analytic and digital platforms including Google Ads, Google Analytics, Instagram/Facebook Ads
• Proven ability to scale paid traffic while maintaining CPA targets
• Strong knowledge of how affiliate and paid marketing channels fit together
• The ability to tell compelling, persuasive, data-driven stories
• Ability to effectively manage outsourced vendors (copywriter, graphic designer(s), email marketing strategist/developer)
• Experience running A/B, multivariate tests
• Proven expertise finding and implementing new opportunities in search, social, retargeting, and email
• Flexibility to adapt to changing business needs, dealing with ambiguity
• Ability to see the effects of the decision prior to implementing
• Must be able to think strategically and see the big picture while knowing how to execute it tactically
• Proactive approachability to anticipate future actions that may be required
• Ability to handle multiple tasks/projects with adherence to deadlines and budgets. Must be able to work both as a team member and independently. Must be flexible to adapt to shifting priorities
• Excellent communication skills, both written and oral
• The ability to think big and also be equally resourceful and innovative in bringing your ideas to fruition
• Have a strong grasp of how competitive market forces impact decision making for businesses in real life
• Strong project management/time management skills

DAY RATE

Rate will be commensurate with experience.

JOB DATES

Monday – Friday | 9AM-6PM

Freelance Basis

HOW TO APPLY

To apply for this position, please submit your professional resume, website/linkedin and/or other professional website(s), and explain any professional experience which would be helpful in us determining if you are the right fit for the position.