Junior Media Planner

The Junior Media Planner is an entry-level position that assists the Media Planner, Planning Supervisor, and/or Group/Associate Media Director in the development and execution of media planning functions for the agency (including the development of budgets, reports, spreadsheets, flowcharts, and media proposals/plans.) This person will also resolve billing discrepancies. The Junior Media Planner is also responsible for expanding his/her knowledge base in preparation for promotion. This growth should be clearly visible within the first year as a Junior Planner.

Responsibilities:

• Assist with media planning process including research and presentations
• Learn to compile and evaluate demographic, psychographic, and lifestyle data as well as other consumer profiles to help identify desired target audiences for clients
• Generate authorization to buy and insertion orders for clients
• Maintain client budgets and ensure proper execution of media plans (including updating and maintaining flowcharts)
• Prepare reports through third-party ad server and assist planner in digital optimization recommendations
• Help to develop agency point of views on media opportunities for submission to the client
• Help to develop competitive spending analysis
• Coordinate and reconcile billing for clients
• Maintain files and documentation on media opportunities
• Foster a good working relationship with client and account teams to facilitate the execution of plans
• Maintain good rapport and meet with sales representatives in order to better understand their products and offerings
• Start to develop media knowledge base in preparation for media planner role including learning and understanding all key media terminology across all media types

Qualifications:

• Bachelor’s Degree, Advertising/Marketing Preferred
• Although no direct media planning experience is required, an internship with an advertising/media agency is desirable
• Excellent verbal and written skills
• Strong quantitative and analytical skills
• Exceptional organizational skills, multi-tasking capabilities and detail-oriented
• Computer literate with proficiency in Excel, Word, and PowerPoint
• Strong communication and people skills; a positive attitude and team player