What are the responsibilities and job description for the Events Producer position at Sock Club?
Overview:
Every year Sock Club attends 30 trade shows ranging from business meetings, expo/exhibition floors, and virtual webinars in the promotional products industry. We are looking for an events SME to join our Marketing Team to own and operate our events strategy from head-to-toe, including pre-show planning & communications, logistics coordination, on-site execution, and post-show marketing.
Functions:
- Oversee the planning and execution of 30 events a year by gaining understanding and fulfilling requirements for each event.
- Administers all phases of the event cycle, including but not limited to sales, planning, marketing, servicing, administrative procedures, and reporting.
- Analyze, track, and report on event ROI based on pipeline, revenue and MQL metrics using CRM, email marketing, project management, and similar systems.
- Recommends, develops, and implements effective marketing plans for generating event revenues.
- Manages inventory control, show material handling, logistics coordination and on-site execution.
- Conducts short and long-term planning and management for events and sales.
- Lead liaison between events and all cross-lateral stakeholders.
Qualifications:
- Demonstrated ability to effectively interact with people of diverse socioeconomic, cultural, ethnic, and functional backgrounds.
- Superior organizational and time management skills
- Demonstrated problem solving and critical thinking skills
- Strong written, verbal and listening skills
- Experience with CRM, Hubspot preferred
- 2 years of events coordination experience
- 1-2 Years of sales representative experience preferred