What are the responsibilities and job description for the Social Media Specialist position at Software Techniques, Inc.?
About us
Software Techniques, Inc. is a 30 year old software development company specializing in employee management tools for business.
We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and users. Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by creating relevant posts and email templates.
Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Keep existing marketing material updated
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Skills
- Proven working experience in social media marketing or as a digital media specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Able to use graphic design tools like Photoshop, Canva or equivalent tools
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
Software Techniques, Inc. provided the following inclusive hiring information:
We are an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.
Job Type: Full-time
Pay: $40,000.00 per year
Benefits:
- Dental insurance
- Health savings account
- Paid time off
Schedule:
- Monday to Friday
Work Location: In person