What are the responsibilities and job description for the Manager, Influencer Marketing position at Soko Glam?
JOB OVERVIEW
Soko Glam is looking for an experienced influencer marketing manager to build out a best-in-class influencer marketing program. The candidate will be extremely passionate about identifying & building meaningful relationships with individuals that can grow with Soko Glam’s brand reach through content creation, brand & product amplification, and product education. You will have a challenger mindset, finding creative ways to grow Soko Glam’s share of voice & organic reach in line with our values, positioning and objectives, while being equally creative in defining ways to measure impact.
RESPONSIBILITIES
- Lead all PR tasks and initiatives of the company
- Lead the project management of co-marketing partnerships
- Lead, mold, and execute our overall Communications, Influencer Partnership strategy
- Develop strategies to grow the community while continuing to increase brand engagement
- Increase traffic, drive retail sales, and establish brand awareness in both the beauty and business space
- Develop, initiate and maintain strategic press & influencer relationships to enhance exposure of the brand
- Build systems to maintain strong relationships with existing influencers
- Pitch and execute placements in both digital, broadcast and print media, with a focus on digital
- Oversee weekly and monthly PR reports to analyze impressions and placements captured
- Partner with social team on key influencers
- Oversee and manage the PR marketing expenses and product seeding (products, inventory list, marketing expense)
- Stay informed on all industry news, especially regarding Soko Glam competitors
- Create demand and buzz for brand with pipeline of strategic partnerships and events
- Work closely with co-founder for press requests
- Manage execution of Soko Glam Events
- Develop, plan and execute all partnerships and events
- Contribute to team brainstorms and campaign ideation
QUALIFICATIONS
- 4 years experience in PR or brand communications
- Passion for and understanding of social media universe and digital marketing, with a strong focus on influencer marketing
- Proven understanding of influencer marketing
- Strong network of editors & influencers
- A balance of creativity and detail-oriented common sense
- Highly competitive, goal-oriented nature
- Excel in a dynamic, collaborative, open-concept work environment
- Excellent written and verbal communication skills
- Strategic thinker and self-starter, specifically in identifying innovative partnership opportunities with our social media platforms
- Strong execution skills, both cross-team and with third parties
- Ability to communicate results to team and management and to thrive in a fast paced environment
- Experience negotiating with outside vendors, including negotiating contracts, resolving issues, and reconciling differences
- Proficiency in Microsoft Excel, Powerpoint
- Ability to manage multiple projects, people, and initiatives in parallel
- Excellent written, verbal, and presentation skills
- Go-getter: sense of urgency: Exceptional project management experience and ability to work well under pressure
We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Then I Met You not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.
