Marketing Manager

JOB SUMMARY:

The Marketing Manager collaborates with internal marketing and business leaders to make ideas come to life. This position will assist with planning, executing and tracking marketing and product engagement campaigns. The Marketing Manager analyzes performance metrics and shares insights to provide high impact in the marketplace and to customers. This position collaborates with internal resources and gathers requirements from stakeholders to deliver creative assets with excellence. This position reports to the Director of Marketing and provides excellent customer service to team members and customers while demonstrating the company values and supporting the mission.

JOB DUTIES AND RESPONSIBILITIES:

• Provide strategic and tactical leadership in all creative areas

• Support print and digital advertising, paid media, email marketing, website management, content development, and marketing collateral

• Utilize copywriting skills to create compelling marketing messaging across website, email marketing, social media, etc.

• Ensure that media and collateral pieces are consistently branded

• Work with internal and external marketing resources to achieve annual and quarterly goals

• Implement campaigns, messages, and content that optimize business strategies through social, digital, email, and events

• Build marketing automations, create email journeys, and optimize CRM systems to reach business goals

• Build relationships with necessary business partners and vendors

• Optimize and report on campaign successes and provide insights based on the findings

• Responsible for creating, designing, and editing marketing pieces

• Analyze target market information to identify and recommend effective marketing approaches

• Prepare effective advertising campaigns based on market research

• Assist with managing the marketing operating budget and processing invoices

• Assist with general marketing operations tasks

• Perform other duties as assigned

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in marketing, business administration or related field

• 5 years of professional marketing experience including 2 years in digital marketing

• Experience using CRM and marketing automation tools

• Experience building email campaigns and managing social media accounts

• Experience with Wordpress, Google Analytics, Google Tag Manager and Adobe Creative Suite

• Proficiency with Microsoft office suite, including Word, PowerPoint, Excel, and Outlook

• Strong copywriting skills geared towards digital marketing platforms

• Capable of thinking strategically, while able to manage multiple hands-on tasks and changing priorities in a fast-paced environment

• Ability to effectively work in collaboration with others such as designers, developers, other marketers, etc. to achieve business objectives

• Ability to work on multiple projects simultaneously while accomplishing daily tasks

• Effective oral and written communication skills and excellent interpersonal skills

• Attention to detail, critical thinker and problem-solving skills

• High standards for integrity, honesty, professionalism, and work ethic

• Commitment to service excellence

• Ability to work independently while demonstrating excellent organization and follow through

• Demonstrate flexible and efficient time management and ability to prioritize workload

• Self-directed with an ability and willingness to move with purpose and a strong sense of urgency

• Self-motivated, positive, and enthusiastic

• Self-starter with a strong desire to exceed expectations and capable of supporting a team

• Maintain confidentiality discretion

• Willing to grow and be challenged

• Attend training as requested

ABOUT US:

Established in Nashville in 1855, Southwestern Family of Companies is one of the largest and oldest private corporations in Tennessee comprised of family member companies across a range of industries, all with the shared goals of building people and positively impacting communities worldwide. We carry a special reverence for our heritage and work with intentional responsibility to preserve our legacy for those who will come after us. Southwestern's mission is to invest in purpose-driven people who are inspired to build principle-guided businesses that impact the world. We help people develop the skills and character they need to achieve their goals in life. Ultimately, we strive to positively impact the people and communities we serve worldwide.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Nashville, TN 37214: Reliably commute or planning to relocate before starting work (Required)

Work Location: Hybrid remote in Nashville, TN 37214