Lead Copywriter

Lead Copywriter Job Summary:

Sparks Group is currently seeking a Lead Copywriter to join an advertising agency in Boston, MA. In conjunction with the creative and marketing teams, The Lead Copywriter produces compelling and engaging written content across various platforms. You will also craft persuasive copy that effectively communicates the brand's message, resonates with the target audience, and drives desired actions. Lastly, the Lead Copywriter collaborates closely with designers, marketers, and other team members to bring creative concepts to life through words.

Lead Copywriter Responsibilities:

• Writes clear, concise, and engaging copy for a variety of mediums, including but not limited to website content, social media posts, email campaigns, advertising materials, blog articles, product descriptions, and more.
• Collaborates with the creative and marketing teams to develop and execute innovative marketing campaigns.
• Generates creative ideas for campaigns that align with the brand's tone and objectives.
• Ensures consistency of brand voice and messaging across all platforms and channels.
• Adapts writing style as needed to suit different target audiences and communication channels.
• Conducts research to understand the target audience, market trends, and competitors. Uses this knowledge to create compelling, relevant, and impactful content.
• Reviews and edits own work as well as the work of others to ensure accuracy, clarity, and adherence to brand guidelines.
• Accepts feedback from team leads and stakeholders and uses it to improve the quality of work and meet project goals.
• Manages workload efficiently to meet project deadlines and prioritize tasks effectively.
• Works closely with designers, art directors, and other team members to develop integrated campaigns that marry visuals and copy effectively.
• Plan, manage, and control the organizational performance and align it with the performance of each team member, through the definition and monitoring of objectives and key performance indicators to ensure business growth and clients´ satisfaction.

Lead Copywriter Qualifications:

• Bachelor's Degree in Communications, Marketing, Journalism, or a related field required.
• 5 years of experience as Copywriter in an agency environment is required.
• A portfolio showcasing a range of writing samples, demonstrating versatility and creativity is required.
• Must have exceptional writing skills with a keen eye for grammar, punctuation, and style.
• Ability to convey complex messages concisely.
• Ability to adapt writing style to fit various tones, styles, and target audiences.
• Excellent collaboration and communication skills to work effectively in a cross-functional team environment.
• Meticulous attention to detail to ensure accuracy and consistency in all written materials.
• Strong organizational skills to manage multiple projects and meet deadlines.
• Strong creative thinking and the ability to generate innovative ideas for campaigns and content.
• Familiarity with content management systems (CMS) and Microsoft Office Suite.
• Working knowledge for design software.

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This job is Hybrid Remote.

Download the Sparks Group mobile app from Apple App Store or Google Play.

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Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

About the Company:
Sparks Group

Bringing the Best People and the Best Companies Together Since 1970.

Sparks Group (formerly SPARKS, Sparks IT Solutions, and Sparks Personnel) is the Washington DC Area's leading temporary staffing and full-time recruiting services provider. Whether you are seeking your next opportunity or looking to add talent, Sparks Group is the ideal partner for you! Each of our four divisions (Sparks Office, Sparks Accounting & Finance, Sparks IT, and Sparks Creative) specializes in placing professionals in temporary/contract, temporary-to-full-time, and full-time roles across a diverse array of staffing categories, positions and levels including: office/administrative, customer service, human resources and talent acquisition, legal support, government and cleared personnel, mortgage/banking, accounting and finance, contracts and procurement, information technology and creative/marketing.

Sparks Group brings over four decades of experience placing professionals in challenging and rewarding positions at many of the area’s most prestigious organizations. Our primary focus is presenting opportunities that match each candidate’s skill-sets, experience levels, career objectives, and growth needs. Sparks Group has regularly ranked as one of the top US staffing and recruiting firms having been named to Inavero’s Best of Staffing Lists® for Client and Employee Satisfaction (2012-2017). Additionally, Sparks Group is proud to have been recently selected for other awards Staffing Industry Analysts’ 2017 Best Staffing Firms to Work For, Washington Business Journal Best Places to Work (2017), the Washington Post’s Top Workplaces® List (2017, 2014), Forbes® Best Professional Recruiting Firms (2017), and the National Capital Business Ethics Award.

Company Size:
50 to 99 employees

Industry:
Staffing/Employment Agencies

Founded:
1970

Website:
https://www.sparksgroupinc.com