Senior Marketing Manager

Job Title Senior Marketing Manager Job Description Join our welcoming, collaborative marketing team where you can work creatively, have a lot of freedom and learn new things every day within a start-up atmosphere. Spectrum Markets is a unique company with a strong drive for innovation. Employee development is consistently and actively championed and employees are recognized as core to the success of the company. Spectrum Markets cares about topics such as health, CSR, social engagement and mobile working – all promoting a healthy balance between personal and professional life. And now a little bit on the role itself. Reporting to our Head of Marketing, the Senior Marketing Manager is responsible for all digital marketing initiatives across the Spectrum business, leading a small but dedicated team of related marketeers and agencies. In this European role, the successful postholder will be a highly analytical thinker with a deep understanding of marketing techniques who is able to strategise as well as be operationally effective. With strong marketing leadership, the Senior Marketing Manager will be able to redefine and rejuvenate existing omni-channel digital marketing output whilst operating within an international organisation. To be successful in this position, you should have solid experience with Customer Relationship- and Marketing Automation Systems. The role is responsible for the management of all customer information and provision of analytical support for customer initiatives (e.g. campaigns). As Senior Marketing Manager (m/f/d) you will be located in our Frankfurt, London or Milan office. In This Role You Have the following key accountabilities: • You own the Global Marketing platforms, systems and channels (e.g. websites, marketing automation platform, analytics software, social media channels) • You act as an influencer and facilitator to the wider business by offering omni-channel digital marketing expertise and consultancy. You do this by empowering the central marketing team to digitize their campaigns and processes by enabling seamless digital customer journey through our marketing channels (e.g. website, blog, video, social media) •You develop the marketing framework in close alignment and collaboration with other stakeholders (target groups, regional structure, content, digital features and functionalities) • You will be overseeing country marketing plans for Italy, France and Spain where you will be focusing on live TV shows, webcasts and media partnerships • You review platforms and systems (e.g. marketing automation, digital asset management, analytics) and identify gaps and needs • You are the internal expert for digital marketing topics such as website, targeting, advertising, digital campaigns, website strategy, performance, lead scoring and more • You partner with internal teams to implement the alignment of marketing technologies (e.g. website, marketing automation (Pardot)) in our CRM (Salesforce.com) by closing the loop on content and contacts to Sales • You work with global client solution teams to develop customer journeys to improve sales activation and translate key business questions and clients' needs into marketing measures and digital content Where you’ll work: As part of our hybrid working environment, you’ll split your time between home and the office. In this way, you’ll be able to enjoy a better work-life balance and always bring your best self to your role. At the office, you’ll have access to everything you’d expect from a world-class employer, such as a modern working environment, agile spaces, private quiet rooms and breakout areas. Plus, all our offices are located in iconic city centres, close to everything you might need for a rewarding working experience. While you’ll be based in our London, Frankfurt or Milan office, you’ll be working with our internal teams in Frankfurt, Milan, London and France. Join Spectrum Markets, and you’ll be joining the best in an always-moving industry. Our focus is to encourage new thinking and better understanding, nurturing an environment where you are encouraged to bring forward ideas that can be turned into products and strategies. We believe in embracing change to create opportunity, without ever having to compromise. We value teamwork and share a common vision of creating a better future, fueled by hard work and innovation. How you’ll grow: Your personal and professional development are important to us. As a company that’s constantly redefining the boundaries of possibility, we’ll challenge you to push yourself, accelerate your ambitions and rise to new levels of excellence. We know that’s a big ask, so we’ll make sure that you’re supported all the way, getting the backing you need and the recognition you deserve. If you connect with our vision and can get behind it, you’ll be rewarded with countless opportunities to experience new things and enhance your abilities. The passion to innovate is in our blood. Progression, opportunity and innovation are at the heart of everything Spectrum Markets does, whether for our customers, the sector or colleagues. Always ready to embrace change, we introduced a pioneering new 24/5 trading venue to the market and have continued to break boundaries and develop industry firsts from day 1. Who you are: You’re upbeat and enthusiastic, and you have an open mind and a curious, can-do attitude. You, like us, understand the importance of collaboration and are driven to be the best in what you do. You embody our three core values – to champion the client, learn fast together and raise the bar. You want to be part of a proudly carbon-neutral company that will prioritise your wellbeing and that of the world around you, helping to create a brighter future for all. A company that embraces diversity and welcomes everyone with respect, regardless of race, age, sexual orientation, gender, identification, faith or culture. If you’re inspired by our way of working and can bring something new to our team of top-notch people, then you’ll find a home here. What you will bring to the role of Senior Marketing Manager (m/f/d): • You have at least a BA degree (Hons) in Marketing or Business to be a key contributor in our strong community of smart people • You have at least 5 years’ experience as a Digital Marketing professional ideally in financial services • You are an expert in your area and have experience in online advertising, social media performance tracking and SEO. In addition, you have extensive knowledge in marketing automation, CMS and CRM systems (e.g. CMS systems, Salesforce, Pardot, etc.) • You are a passionate contributor and bring practical experience with digital marketing processes, especially with campaign management • You feel comfortable in an international environment and welcome working with a great mix of diverse people and complex matrix organization • You join our international community and have the opportunity to travel occasionally • You have excellent written and spoken English skills, Italian should be your mother tongue. Additional languages would be nice to have. What you’ll get: As well as having the chance to attend regular social events and join special-interest groups, you get an attractive selection of benefits working with Spectrum Markets such as: • Matched giving for your fundraising activity • Flexible working hours and work-from-home opportunities • Performance-related bonuses • Pension, insurance and medical plans • Career-focused technical and leadership trainings in-class and online, incl. unlimited access to LinkedIn Learning platform • Contribution to gym memberships and more • A day off on your birthday • Two days’ volunteering leave per year Who we are: IG GROUP: We’ve been at the forefront of trading innovation since 1974, taking on the challenge to deliver an unmatched experience for our clients and raise the bar for tomorrow’s opportunities. Today, we’re a global fintech company incorporating the IG, tastytrade, IG Prime, Spectrum and DailyFX brands, with a presence in 20 countries across five continents and over 400 000 active clients worldwide. But we know our success is only possible because of our people, who we encourage and empower to be brave, determined and inventive. Join us if you’d like to work in an inclusive, collaborative team that will recognise your talent and allow it to shine. Spectrum Markets is an innovative new approach to retail trading for those who want 24-hour trading access to the markets. BaFin authorised, we're forever exploring new ways to light up potential within people, technology and the markets, so that we can enable our customers, and importantly their retail investors, greater access to unlock a new world of opportunities. Opening the door to a more regulated, reliable, and rewarding tomorrow. By defying convention, removing complexity, and working closer with our customers, it is our belief that we can empower the retail trading community. Number of openings Multiple