What are the responsibilities and job description for the Brand Marketing Manager position at Spigot, Inc.?
Spigot is a global multi-platform application developer. We design, develop, and distribute highly effective digital offerings to maximize value for our advertisers, publishers, partners, and users. We engineer, own, and operate consumer products including mobile and desktop applications, browsers, and content. Spigot partners directly with top-tier technology leaders including Google, Facebook, Apple, and Yahoo. Our diverse solutions allow advertisers to optimize for highly targeted audience reach. Combining best-in-class industry expertise and consumer interests with proprietary big-data insights, we develop and fine-tune products that offer optimal user engagement on a global scale.
Our success is fueled by employee innovation, data-driven decisions, and a startup mentality. Employees enjoy top-tier health care benefits, free lunches/drinks/snacks, flexible work schedules, company outings, international travel, casual dress, a work hard/play hard environment, and an all-star group of talented professionals.
We are looking for a Brand Marketing Manager to initiate and own all corporate marketing initiatives on a global scale. The ideal candidate for this role will design, create, and execute marketing strategy for the company while clearly articulating Spigot’s mission and values to the marketplace. This role will also engage in providing support and expertise to all product marketing teams and will work directly with our C-level executive team.
Where You’ll Make an Impact:
- Provide leadership in the following areas: Marketing Strategy, SEO, Branding, Positioning, Storytelling, Creative/Design, Social Media, Digital Assets and Promotion
- Produce valuable content for the company’s online and offline presence, lead editorial design, and create and manage all corporate marketing assets
- Influence and develop brand identity and category design, and drive it home through public relations, social marketing, and campaigns
- Partner with external agencies and oversee those relationships to gain efficiencies and better visibility for both company profile and product growth
- Develop a deep understanding of our products and users in order to position individual Spigot brands most effectively in the marketplace
Who You Are:
- Bachelor’s degree with a focus on Marketing or related disciplines required; MBA preferred
- 6 years of marketing experience at leading technology companies and growth-focused businesses, working within an entrepreneurial environment; consumer-focused mobile, gaming, desktop application, and adtech experience ideal
- 2 years of leadership experience, preferably building and leading a team from the ground up, and success collaborating across multiple product teams
- Experience and understanding of paid user acquisition helpful
- Track record of building effective brands and storytelling across multiple mediums and channels, particularly digital
- SEO experience with demonstrated results required
- Strong interpersonal, presentation, and communication skills with the ability to communicate and influence effectively both internally and externally
- Experience partnering with external organizations to lead complicated marketing projects
- Creative and coherent ability to develop high-quality presentations and pitch decks
- Experience with investor relations and/or investor presentations a plus
