What are the responsibilities and job description for the Brand Marketing Coordinator (USA) position at Splash Damage?
ABOUT SPLASH DAMAGE
We believe that games play better with friends. For more than 20 years, we’ve been creating team-based multiplayer experiences that have entertained tens of millions of players all over the world and forged countless new friendships along the way.
Our studio culture is rooted in our open, friendly, and collaborative environment. Our games are made by people from all over the world, from our entry-level Fresh Talent hires to industry veterans, and we believe that fostering that diverse culture is the best way to build both our games and our studio. We have won numerous awards, including a ‘World-Class’ accreditation by Best Companies and being named one of the UK’s 100 Best Large Companies to work for.
While our offices are based in Bromley, UK and Los Angeles, USA, our people have access to progressive working patterns that give them the flexibility to decide how to do their best work.
THE ROLE
We are seeking an ambitious and motivated BRAND MARKETING COORDINATOR who wants build experience in the videogame industry. In this position, you will assist in the development of marketing campaigns and play a lead role in executing on marketing campaigns for our games. Reporting to the Global Brand Manager, you will work with the marketing and development teams to track development milestones and manage an asset calendar, events schedule and coordinate activities of internal and external teams working on your games. You will assist in partnering with 1st parties, influencers, IP holders, external agencies, and internal stakeholders to develop effective and broad-reaching marketing campaigns designed to evolve and grow alongside our live games.
Responsibilities
- Work closely with brand marketing team to develop the global brand strategies that encompass target demographics, positioning, brand objectives and communication timelines
- Execute tactical go to market and post launch campaigns to support major marketing milestones
- Coordinate day-to-day activities across every area of the marketing mix (creative assets, digital, PR, media, promotions, partnerships, events, community, etc.)
- Work with the Research and Insights team to derive insights and refine target market and messaging
- Execute innovative cross promotional marketing activities that drives IP fan fervor into our games
- Provide regular reporting on marketing metrics, press and influencer coverage, and other marketing related activities that will be disseminated to the senior leadership and game teams
Requirements:
- Bachelor’s Degree
- Entry-level up to 2 years experience; videogame marketing experience a plus but not required
- Strong communicator with the ability to collaborate across development, external agencies and other departments
- Comfortable working in a fast-paced environment with multiple stakeholders and teams involved in decisions – experience working with Slack and/or other team organization tools a plus
- Willing and able to work in project management (especially agency management), analysis and the ability to work across multiple teams
- Excellent analytical, verbal, and written skills
- Results oriented, self-motivated