Riding Warehouse California - Marketing Communications Specialist & Affiliate Coordinator

Description

Riding Warehouse California - Marketing Communications Specialist & Affiliate Coordinator

Starting at $20/hr DOE. This is a full-time position, Monday - Friday, offered in our San Luis Obispo, CA location.

Purpose of Position:

• Coordinate the Social Media activities for Riding Warehouse.
• Coordinate content from and act as liaison for affiliates, brand ambassadors and sponsored riders
• Assist with production of content and merchandising

Engage and Grow our RDW Social Media Following

• Post 1-2x a day on Facebook and Instagram
• Create engaging, high quality content tailored for each platform
• Work with customers, team riders, and affiliates to create user generated content
• Coordinate paid social campaigns within allotted digital marketing budget
• Coordinate with vendors, affiliates, and influencers for weekly giveaways
• Respond to comments and messages on all platforms
• Regularly post Instagram stories
• Implement creative tactics to increase engagement and followers
• Work with vendors & buyers on product centered content / promotions
• Analyze and measure outcome of campaigns, looping in vendors if necessary
• Support promotions and sales as assigned.

Affiliate, Brand Ambassador, Sponsored Rider, Event Donations Liaison

• Seek and acquire relevant affiliates from websites, blogs and charities; seek and acquire sponsored riders/brand ambassadors as communicated with Buyers and other crew members within the rider’s discipline
• Maintain yearly donations and relationships for events deemed beneficial to the Riding Warehouse brand
• Maintain mutually beneficial relationships with affiliates via periodic communication and product offerings
• Evaluate affiliate ad responses and sponsored rider grading system to ensure adequate ROI
• Work with Web/Marketing team to coordinate and collect content from sponsored riders, brand ambassadors, etc. for marketing efforts

Web Content - Articles/Blogs

• Work with Web Content/Marketing team to plan and prioritize content topics
• Write compelling articles which target a specific objective (SEO, LC, Transaction, etc.)
• Evaluate/measure the performance of the article and determine if additional action is required to meet content objectives.

Requirements

• First-hand experience caring for, riding or training horses.
• Communicate clearly and professionally when speaking and writing.
• Negotiate and interact with business partners in a professional and tactical manner.
• Solve problems when they arise, using big-picture awareness and available resources.
• Operate SalesMaker and other necessary software applications with consistent accuracy.
• Communicate effectively, encourage others, and behave professionally.
• Understand and follow written and verbal directions.
• Take direction well and learn in a fast-paced environment.
• Focus, maintain attention to detail, and balance multiple duties in a dynamic environment.
• Work independently and productively, stay motivated, and appropriately prioritize tasks.
• Recognize the need to ask for assistance.
• Function as part of a team, having a positive attitude and strong work ethic.
• Demonstrate a sense of pride in your work and represent Riding Warehouse in a positive manner.

Supervisory Responsibility

This position has no direct supervisory responsibility.

Work Environment

This position involves working in a fast-paced environment with standing and/or sitting for prolonged

periods of time. This role routinely uses standard office equipment, such as computers and telephones.

Physical Demands

The physical demands described here are representative of those that must be met by and employee to

successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to use hands and fingers to

handle objects, reach with hands and arms, and talk or hear. The employee is frequently required to

stand, walk and stoop, kneel, or crouch. The employee is occasionally required to sit or climb.

The employee must regularly lift and/or move objects that weigh less than ten pounds, occasionally lift

and/or move items that weigh between 11-20 pounds, and rarely lift items that weigh between 21-50

pounds.

Other Duties

Please note that this job description is not designed to cover or contain a comprehensive listing of

activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities

and activities may change at any time with or without notice.