Sr. Content Writer

Who We Are

Sprinklr is a unified customer experience management (Unified-CXM) platform for modern enterprises, helping the world’s most valuable companies make their customers happier. At a time when consumers are connected and empowered like never before, Sprinklr is helping the world’s largest brands provide immediate, personalized, and consistent experiences at every turn. 

Sprinklr offers a set of powerful social capabilities that allow our clients to reach, engage, and listen to customers across 30 channels. We empower entire organizations to work together – across marketing, advertising, research, sales, and customer care – to manage customer experience at scale. Sprinklr works with more than 1,000 of the most recognized brands around the world, including Nike, JPMorgan Chase, Verizon, McDonald’s, Microsoft, P&G, and more than 50% of the Fortune 50.

What You'll Do

Sprinklr is looking for a Senior Content Writer to join our Content Marketing team.  Reporting to the Editorial Director of Global Content, the Senior Content Writer will play a pivotal role in producing long and short-form content that conveys Sprinklr’s unique brand story; feeds the demand generation engine; supports product marketing; and builds thought leadership credibility across diverse topics.  S/he will develop deep expertise around Sprinklr products, target personas, and verticals in order to produce use case, business outcome, and customer story content that engages and persuades our target audiences.  S/he will also master Sprinklr’s platform to leverage its industry-leading database and produce unique, data-driven content based on real-time insights.

In addition to being gifted with language and storytelling, the Senior Content Writer will be attentive to detail; adept at balancing multiple projects and tight deadlines; and capable of forging strong relationships with internal and external subject matter experts.  S/he will also be open to constructive feedback, and able to pivot quickly when necessary to meet the overall needs of the business. 

What You Will be Responsible for 

• Build a deep understanding of the Sprinklr platform and products, and the company’s unique differentiators. 
• Work with Marketing leaders to understand—and help refine—the evolving brand voice and tone. 
• Represent the content team in the Platform Marketing Pod, collaborating with cross-functional team members using agile marketing methodology to bring impactful content to market quickly and at scale.
• Create blogs, articles, ebooks, whitepapers, infographic copy, video scripts, sales enablement materials, and interactive assets as part of the overall editorial calendar, and in line with the content strategy.
• Understand the buyer’s journey and use that knowledge to create the most impactful top, middle, and bottom-of-the funnel assets for different products, personas, and verticals.
• Help build a robust thought leadership program—working closely with subject matter experts to define their unique voices and topic areas—that builds Sprinklr authority around Unified-CXM, artificial intelligence, and other industry-leading topics. 
• Know what best-in-class content looks like for both SaaS companies and category creators, and bring your ideas to help Sprinklr innovate and exceed the standard of excellence. 
• Master the Sprinklr platform in order to create data-driven assets that support thought leadership and product-oriented content streams.
• Collaborate with the copywriting team to ensure that email, ad, and other short-form copy developed to support your content assets are as impactful as possible.
• Understand our SEO goals and strategy in order to produce optimized content.
• Know what markets you are developing content assets for, adapting them to meet any unique localized content needs and/or writing with translations requirements in mind.

Who You Are

• Lover of language who finds the best content mediums and storytelling approaches to engage and persuade your audience.
• Insatiably curious and eager to master new subject areas in order to produce genuine and credible content.
• Flexible and willing to pitch in on writing projects that may not fall strictly within your job description.
• Collaborative with teammates, especially as a new pod structure is being developed and roles are somewhat fluid.
• Adaptable, thriving in a rapid-paced environment where many days bring unexpected challenges and opportunities.
• Independent, comfortable representing the broader content marketing point of view as part of assigned product pods and effective at managing work.

What Makes You Qualified

• Bachelor’s Degree or advanced degree in English or other related areas with an emphasis on writing.
• 10 years in writing or content development positions, with at least several years at a B2B company; experience at a rapid-growth social, SaaS, and/or technology company greatly preferred.
• Expertise in software platforms strongly preferred, including writing experience on topics including artificial intelligence, software integrations, data reporting and visualization, as well as governance, compliance, and security domains.
• High-quality work portfolio across diverse content mediums including articles, podcasts, eBooks, whitepapers, etc. 

• Ability to develop relationships and work closely with other Marketing or cross-company functions.

Experience with agile marketing principles and methodologies a plus, but not required.