Social Media Manager

​​

sproos! is looking for a qualified Social Media Manager (freelancer) to join our team part-time.

If you're experienced in social media, community and fan engagement, we would love to meet you!

Our ideal candidate has exceptional oral and written communication skills and can develop engaging content. You’re a 'people person' with great customer service skills and the ability to moderate online and offline conversations with our growing community :)

Role

• Work closely with the core team to produce consistent and strategic organic content on Instagram, starting with 2 social media posts per week.
• Coordinate, produce, film and edit the monthly content for the @sprooshome Instagram account. This will be divided into 6 Pieces of content (Reels, static and carousel posts). 2 pieces of content will be provided by another team member.
• Work with the marketing team to ensure content is executed and analyze engagement and growth to adjust creative for optimizing posts
• Daily monitoring and maintenance of social media channels  (Instagram and TikTok)
• Exemplify the brand voice and tone in community interactions
• Proactively flag notable engagement opportunities for the brand and escalate issues as needed promptly

Goals

• Ensure a consistent brand presence on Instagram and TikTok through regular sharing of content (2 posts per week, repurposed between each platform)
• Engage, entertain and educate new and existing followers to drive brand awareness and grow our following

Roles and Responsibilities

Content Production

• Support in the ideation and production of six pieces of content per month (3 reels and 3 static/carousel posts). 
• Share and re-share stories on Instagram.
• Schedule and post content using Meta and repurpose content for TikTok as seen fit.

Reporting

• Share one email at the end of each month that gives an overview of:
• Reach, engagement and overall performance
• Recommendations and any lessons learned

Requirements

• 3 years experience working in social media, either on the agency, publisher, or brand side with an ability to demonstrate a strong understanding of all major social media platforms
• Strong understanding of how all social platforms work
• Strong copywriting skills and understanding of consumer behaviour and platform language nuances
• Attention to detail, excellent organizational skills, and ability to prioritize demands and meet deadlines
• Proven analytical and creative problem-solving skills