Senior Web Analytics Analyst

Define the Scope of the Work (20%) Work with product owners of different verticals, branch offices, and the senior leadership to fully understand the background, purpose, and the goals of each project. Work with IT and the database team to understand the data infrastructure to support each project. Define the additional resources needed to support each project. Define the big and small milestones for each project. Define the metrics used to evaluate the success and failure of each project. Responsible for analyzing website and mobile data (40%) Analyzing website and mobile data via Google Analytics. Providing insights on traffic attraction, customer/user patterns, order behavior, and product selection…etc. Run descriptive statistical analysis to reveal the trend and pattern of customer page view journey data. Conduct analysis on customer segmentations, forecasting, experience optimization, and A/B testing. Build, validate, and implement customer metrics code to enable the objective and actionable methodology to define the customer engagement levels. Work with other stakeholders to design pilots, experiments, or surveys to derive insights for solving business problems. Dashboard reporting (20%) Design the reporting format to track customer engagement levels. Work with the data engineering team by delivering accurate and consistent data that meet the reporting needs. Create actual reports that can provide deep insights for audience to track our business performances. Interpret and present results (20%) Interpret complex web analysis results in an easy-to-understand language Convert statistical results into actionable business plans. Tell strong stories to both technical and non-technical audience. Job Qualifications: Minimum a bachelor’s degree. A Master’s degree is strongly preferred. 3 years of digital marketing analytics experience such as SEO, online advertising, social media, email marketing, content marketing, and traditional marketing. 3 years of experience with Google Analytics. 3 years of experience with data visualization platforms such as PowerBI and/or QLIK. 3 years of experience analyzing the web and mobile data and making recommendations Strong expertise in common digital marketing experiments such as A/B testing. Experience in solving customer-level business problems. Strong verbal and written communications skills both to technical and non-technical audiences Ability to prioritize and meet timelines in a fast-paced and dynamic environment. Strong logical thinking skills. Preferred Qualifications: Strong expertise on SQL. Working knowledge of Snowflake, AWS cloud services, and Google Cloud Platform APIs. Job Location: SRS Distribution - McKinney 7440 State Highway 121 McKinney, TX 75070-3104 Equal Opportunity Employer. Veteran Friendly Employer. SRS Distribution believes in hiring military veterans at any level for any position. We know your service trained you in many of the areas we value, such as; leadership, teamwork, performance, integrity, and safety. If your experience matches our requirements, we want you to apply today.