Summer Public Relations Apprenticeships - Earned Media

About Us

Who We Are  

We imagine the new. Inspire the next. And use the power of our creativity to help build up those around us. 

At Allison, we provide a limitless environment where you can build, create, and grow. Our openly collaborative and highly supportive culture is free from bureaucracy and red tape. With over 1,000 innovators from diverse backgrounds, we break new ground for world-class clients across 50 global markets and dozens of industries. We believe in creating a space where everyone can freely express their opinions, share their ideas and dreams for the future, and be themselves. 

We foster an inclusive culture that attracts builders from all backgrounds who can envision new solutions and create outcomes that move our clients' businesses forward, while helping everyone on the team learn and grow together. Our shared ideal of the builder's mindset is limitless and available to everyone, and we push the boundaries to create new and innovative solutions for our clients and ourselves. 

We create lasting impact and relationships, and our culture fosters meaningful connections and friendships that last beyond the workplace. If you're ready to join a team that pushes you to be your best, supports you every step of the way, and celebrates your successes, welcome to the Allison family. 

Overview

The Position  

The goal of our Apprenticeship Program is to develop Apprentices into Account Coordinators by the end of the program. In addition to receiving direct mentoring, our Apprentices will attend educational seminars and weekly trainings. Being an apprentice at Allison means that you are fully integrated into the agency culture and your account teams. 

Allison is seeking an Apprentice to work within the Earned Media Center of Excellence. You will be supporting issues monitoring, reporting, tracking industry news to arm the team with the best intel possible to successfully secure the client’s desired outcomes; industry monitoring flagging any trends, issues and media coverage reports for clients; and organize the team with necessary agendas, action items and reports. You will be deeply involved in tracking changes within the media landscape, building and maintaining agency media materials, and working closely with the team to support and aid in proactive pitching for clients.  

We are looking for go-getters who will roll up their sleeves and help with various projects and assignments. This could be brainstorming a creative media mailer, doing first rounds of market research, creating media list development and client reports; drafting media pitches and ultimately calling the media! You will learn how to develop a strong understanding of the media landscape and take ownership of writing content and researching/analyzing new trends. You might also be involved with the day-to-day execution of our integrated marketing campaigns and ensure deliverables are on track. 

This is a 3 month program with the potential for the apprentice to become a full-time employee during the program duration or at the end of the assignment. 

Responsibilities

What You’ll Do 

• Tracks and coordinates compilation of client and industry press clippings and client reports 
• Coordinates and executes project management dashboards 
• Conducts entry-level media relations with guidance from AE/SAE; pitching news announcements and conducts follow up via phone and email 
• Conducts research on behalf of clients and the firm, developing competency with Critical Mention, Brandwatch and other online research and monitoring tools 
• Writes first drafts of press materials and holding statements, FAQs 
• Supports event logistics and execution, including on-site support for team and client 
• Spearhead admin duties for team including client weekly and monthly reporting, weekly calls, schedule management, etc. 
• Takes direction well and follows through with a medium level of supervision 
• Meets objectives and deadlines 
• Maintains excellent communication with team and occasionally with the client 

Qualifications

What You’ll Need 

• Have a passion for journalism, public relations, media, integrated marketing and/or research 
• A general understanding and knowledge of public relations and earned media  
• A demonstrated creative thinker 
• Skilled in Microsoft Word, PowerPoint and Excel 
• Knowledgeable in social media 
• Enjoy working in collaborative, cross-office, team environment 
• A quick learner with a “can-do” attitude and relentless attention to detail 
• A self-motivated multi-tasker and clear communicator, both written and verbal 
• Apprentices must be able to work a full-time work week 

Benefits

At Allison, We’re different by design. 

Our mission is to create a positive and entrepreneurial environment where talented people thrive on creativity. We celebrate diversity and are committed to providing an inclusive environment for our employees. We do not tolerate discrimination or harassment of any kind and are committed to building an agency where everyone is welcome, and every voice is heard. We are proud to be an equal opportunity and affirmative action employer.  

In order to comply with equal pay and salary transparency laws in various locations, the hourly salary for this position is $20/hourly.  

#intern 

#LI-KG1 

Salary : $20